Public Speaking: An Audience - Centered Approach Plus New Mylab Communication with Pearson Etext -- Access Card Package

An audience-centered approach to public speaking

Public Speaking: An Audience-Centered Approach, 9/e brings theory and practice together. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in the speech-making process. This model of public speaking is the foundation of the text, and it guides students through the step-by-step process of public speaking, focusing their attention on the dynamics of diverse audiences, and narrowing the gap between the classroom and the real world.

MyCommunicationLab is an integral part of the Beebe/Beebe program. With extensive opportunities for the application of course content, MyCommunicationLab helps students become better speakers and master key public speaking concepts. Interactive videos provide students with the opportunity to watch and evaluate sample speeches. Online self-assessments and pre- and post-tests help students assess their comfort level with public speaking and their knowledge of the material. MediaShare allows students to post speeches and share them with classmates and instructors.

Teaching and Learning Experience

This program will provide a better teaching and learning experience—for you and your students. It:

• Uses an Audience-Centered Approach: The audience-centered approach is the hallmark of this top selling text and the authors’ approach to public speaking.
• Provides Material for Supporting First Speeches: Encourages students facing their first speech assignment by providing an overview of the public speaking process and suggestions for developing and delivering their speech with confidence.
• Focuses on Skill Development: Learning Objectives, a Study Guide, Recap boxes and more help students check their understand of key material and focus on important concepts.
• Personalizes Learning with MyCommunicationLab: The new MyCommunicationLab delivers proven results in helping students succeed, and provides engaging experiences that personalize learning.

This package contains: 0205890857 / 9780205890859 NEW MyCommunicationLab with Pearson eText -- Valuepack Access Card  and 0205914632 / 9780205914630 Public Speaking: An Audience-Centered Approach

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.

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Access codes

Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.

Public Speaking: An Audience-Centered Approach, 9/e brings theory and practice together. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in the speech-making process. This model of public speaking is the foundation of the text, and it guides students through the step-by-step process of public speaking, focusing their attention on the dynamics of diverse audiences, and narrowing the gap between the classroom and the real world.

MyCommunicationLab is an integral part of the Beebe/Beebe program. With extensive opportunities for the application of course content, MyCommunicationLab helps students become better speakers and master key public speaking concepts. Interactive videos provide students with the opportunity to watch and evaluate sample speeches. Online self-assessments and pre- and post-tests help students assess their comfort level with public speaking and their knowledge of the material. MediaShare allows students to post speeches and share them with classmates and instructors.

This program will provide a better teaching and learning experience for you and your students. It:

• Uses an Audience-Centered Approach: The audience-centered approach is the hallmark of this top selling text and the authors approach to public speaking.
• Provides Material for Supporting First Speeches: Encourages students facing their first speech assignment by providing an overview of the public speaking process and suggestions for developing and delivering their speech with confidence.
• Focuses on Skill Development: Learning Objectives, a Study Guide, Recap boxes and more help students check their understand of key material and focus on important concepts.
• Personalizes Learning with MyCommunicationLab: The new MyCommunicationLab delivers proven results in helping students succeed, and provides engaging experiences that personalize learning.

This package contains: 0205890857 / 9780205890859 NEW MyCommunicationLab with Pearson eText -- Valuepack Access Card and 0205914632 / 9780205914630 Public Speaking: An Audience-Centered Approach

Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.

Used or rental books

Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.

"

Steven A. Beebe is serving in his 28th year as Chair, of the Department of Communication Studies at

Texas State University. He is Regents’ and University Distinguished Professor of Communication Studies. He also served as Associate Dean of College of Fine Arts and Communication for 25 years. Steve is an author and co-author of twelve books (with multiple editions totaling more than 65 books), more than 50 articles and book chapters, as well as over 150 papers and presentations at professional conferences. Steve’s communication books have been used at hundreds of colleges and universities throughout the world making him one of the top communication textbook authors in the United States. Steve is President of the National Communication Association (NCA), the largest professional communication association in the world.

Susan J. Beebe has been on the faculty of the Department of English at Texas State University-San Marcos since 1988.  As Director of Lower-Division Studies in English, she directs the first-year writing and sophomore literature programs and helps to train and mentor some 60 graduate teaching assistants annually. Sue’s professional interests and expertise encompass both oral and written communication.  She has co-authored with Steven Beebe several communication textbooks used at more than a thousand universities worldwide.  In addition, she has published articles, conference papers, and teaching materials in both English and communication studies.

2. Full Table of Contents

1. Brief Table of Contents

Chapter 1: Speaking with Confidence  

Chapter 2: Presenting Your First Speech  

Chapter 3: Speaking Freely and Ethically  

Chapter 4: Listening to Speeches  

Chapter 5: Analyzing Your Audience  

Chapter 6: Developing Your Speech  

Chapter 7: Gathering and Using Supporting Material  

Chapter 8: Organizing and Outlining Your Speech  

Chapter 9: Introducing and Concluding Your Speech  

Chapter 10: Using Words Well: Speaker Language and Style 

Chapter 11: Delivering Your Speech  

Chapter 12: Using Presentation Aids  

Chapter 13: Speaking to Inform  

Chapter 14: Understanding Principles of Persuasive Speaking  

Chapter 15: Using Persuasive Strategies  

Chapter 16: Speaking for Special Occasions and Purposes 

Appendix A: Speaking in Small Groups  

Appendix B: Speeches for Analysis and Discussion  

2. Full Table of Contents

Chapter 1: Speaking with Confidence

What is Public Speaking?

Why Study Public Speaking?

The Communication Process

The Rich Heritage of Public Speaking

Improving Your Confidence as a Speaker

Chapter 2: Presenting Your First Speech

Consider Your Audience

Select and Narrow Your Topic

Determine Your Purpose

Develop Your Central Idea

Generate the Main Ideas

Gather Supporting Material

Organize Your Speech

Rehearse Your Speech

Deliver Your Speech

Chapter 3: Speaking Freely and Ethically

Speaking Freely

Speaking Ethically

Chapter 4: Listening to Speeches

Overcoming Barriers to Effective Listening

How to Become a Better Listener

Improving Listening and Critical Thinking Skills

Analyzing and Evaluating Speeches

Chapter 5: Analyzing Your Audience

Gathering Information about Your Audience

Analyzing Information about Your Audience

Adapting to Your Audience

Analyzing Your Audience before You Speak

Adapting to Your Audience as You Speak

Analyzing Your Audience after You Speak

Chapter 6: Developing Your Speech

Select and Narrow Your Topic

Determine Your Purpose

Develop Your Central Idea

Generate and Preview Your Main Ideas

Meanwhile, Back at the Computer . . .

Chapter 7: Gathering and Using Supporting Material

Sources of Supporting Material

Research Strategies

Types of Supporting Material

The Best Supporting Material

Chapter 8: Organizing and Outlining Your Speech

Organizing Your Main Ideas

Integrating Your Supporting Material

Organizing Your Speech for the Ears of Others: Signposting

Outlining Your Speech

Chapter 9: Introducing and Concluding Your Speech

Purposes of Introductions

Effective Introductions

Purposes of Conclusions

Effective Conclusions

Chapter 10: Using Words Well: Speaker Language and Style

Using Words Effectively

Adapting Your Language Style to Diverse Listeners

Crafting Memorable Word Structures

Chapter 11: Delivering Your Speech

The Power of Speech Delivery

Methods of Delivery

Characteristics of Effective Delivery

Audience Diversity and Delivery

Rehearsing Your Speech: Some Final Tips

Delivering Your Speech

Responding to Questions

Chapter 12: Using Presentation Aids

The Value of Presentation Aids

Types of Presentation Aids

Guidelines for Developing Presentation Aids

Guidelines for Using Presentation Aids

Chapter 13: Speaking to Inform

Types of Informative Speeches

Strategies to Enhance Audience Understanding

Strategies to Maintain Audience Interest

Strategies to Enhance Audience Recall

Developing an Audience-Centered Informative Speech

Chapter 14: Understanding Principles of Persuasive Speaking

The Goals of Persuasion

How Persuasion Works

How to Motivate Listeners

How to Develop Your Audience-Centered Persuasive Speech

Chapter 15: Using Persuasive Strategies

Enhancing Your Credibility

Using Logic and Evidence to Persuade

Using Emotion to Persuade

Strategies for Adapting Ideas to People and People to Ideas

Strategies for Organizing Persuasive Messages

Chapter 16: Speaking for Special Occasions and Purposes

Public Speaking in the Workplace

Ceremonial Speaking

After-Dinner Speaking: Using Humor Effectively

Appendix A: Speaking in Small Groups 

Solving Problems in Groups and Teams 

Participating in Small Groups 

Leading Small Groups 

Appendix B: Speeches for Analysis and Discussion 

I Have a Dream, Martin Luther King Jr. 

2013 Inaugural Address, Barack Obama

Duke University Commencement Address, Melinda Gates

You’re Not Special, David McCullough, Jr.

Elvis, Angelitta Armijo