Synopses & Reviews
The Radio Station explains how radio stations operate from the inside-out, from technology to operations, and from sales to syndication. It offers an overview of how government regulations effect radio stations today, how radio stations have adapted to new communications technologies, and the basics of who does what at a radio station. Now in its sixth edition, it has received much acclaim by radio educators and practitioners from around the United States. This new edition features a cover to cover update, including new material on satellite radio, the shift from analog to digital technologies, Internet use,and most recent regulatory changes in the industry.
Additionally, the new edition includes expanded sections on Internet radio, digital broadcasting, satellite programming, station clustering and consolidation, the wireless newsroom, industry economics and statistics, digital production equipment, revised station classifications, and rules and regulations.
*The new Sixth edition is a complete update of this classic textbook
*A candid guide to the internal workings of radio stations
*New material covers current industry trends such as satellite radio, Internet use, and digital technologies
*Features a new spectacular Instructor Manual for Professors which includes but is not limited to: sample syllabi, teaching notes, tests questions, performance components, production components, projects and case studies
About the Author
Michael C. Keith, PhD., ranks among the most prolific authors on the subject of broadcast media, in particular radio. He is Senior Lecturer of Communication at Boston College and is author of over a dozen books including Voices in the Purple Haze, Signals in the Air, Talking Radio, and the classic Focal Press Textbook, The Radio Station. With Robert Hilliard he has coauthored Waves of Rancor, Global Broadcasting Systems, and The Hidden Screen. He is the author of numerous journal articles and served in a number of editorial positions. He is the past Chair of Education for the Museum of Broadcast Communication and a former broadcaster.
Table of Contents
Foreword to the Sixth Edition
Preface
State of the Fifth Estate
Station Management
Programming
Sales
News
Research
Promotion
Traffic and Billing
Production
Engineering
Consultants and Syndicators
Glossary
Index