Synopses & Reviews
This short course provides students with an overview of this important discipline and is an ideal supplement to a marketing, front office, or general operations class.
A solid understanding of revenue management’s key concepts and the selective application of its most effective strategies and tactics have become mission critical for most hospitality operations. This NEW book explores the applicability of revenue maximization strategies and their operational aspects.
Readers will learn the difference between strategic and tactical revenue management and why that distinction is critical, the tools that are available to revenue managers and when to use them, the broad range of information needed to effectively maximize revenue, vital issues to consider before implementing revenue management tactics, how revenue management is often misunderstood and applied inappropriately, the significant potential consequences of using revenue management poorly, as well as the benefits it can provide when done well.
About the Author
About the Educational Institute
We Train The Best!
| The American Hotel and Lodging Educational Institute (AHLEI) is the premier source for delivering quality hospitality education, training and professional certification that serves the needs of hospitality schools and industries worldwide. The AHLEI meets and exceed its education and training mission by providing materials for all levels of hospitality personnel via: online learning, distance learning courses, videos, seminars, textbooks, and study guides. Professionalcertificationfrom the AHLEI is the ultimate distinction of professional excellence for the hospitality industry. It certifies and validates competencies in conjunction with academia and industry experts for over 35 positions in the hospitality industry; designations from front-line to general manager, including the prestigious CHA - the Certified Hotel Administrator. |
Table of Contents
Part One: Introduction
Chapter 1
What is Revenue Management?
Definition and Conditions
History and Evolution of Revenue Management
Part Two: Performance Measurement
Chapter 2
Internal Measurement Metrics
Chapter 3
External Measurement Metrics
Part Three: Tactical Revenue Management
Chapter 4
Forecasting
Chapter 5
Tactical Rate Management
Chapter 6
Stay Control (Duration Control) Tactics
Capacity Management (Overbooking)
Chapter 7
Displacement Analysis
Part Four: Strategic Revenue Management
Chapter 8
Demand Generation
Chapter 9
Marketing Strategies in Revenue Management
Chapter 10
Strategic Pricing
Strategic Packaging
Total Revenue Management — All Revenue Streams
Chapter 11
Distribution Methods and Channel Management
Social Media and Revenue Management
Mobile Usage and Revenue Maximization
Part Five: Revenue Management Issues
Chapter 12
Revenue Management’s Place within the Organization