Synopses & Reviews
Indispensable summaries of the best marketing books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader. Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing.
The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students. Who are the gurus? They include:
- Guy Kawasakion How to Drive Your Competition Crazy
- Geoffrey Mooreon marketing high technology, in Crossing the Chasm.
- Jack Trout on how companies can help their products stand above the crowd, in Differentiate or Die.
- Regis McKenna on the changing role of the customer, in the classic Relationship Marketing.
- Philip Kotler on the concept of Lateral Marketing, which helps companies avoid the trap of market fragmentation.
- Seth Godin on how to create a Purple Cow that will take off through word of mouth.
- Lisa Johnson and Andrea Learnedon marketing to women in Don’t Think Pink.
The collective wisdom contained in
The Marketing Guru can help any marketer on his or her journey to becoming a marketing guru. www.summary.com
Synopsis
- Also available as an e-book
- Visit www.summary.com
Synopsis
Insightful and easy-to-read summaries of eighteen books from some of the best minds in sales.
There are dozens of sales books published each year, each with a different message. How can readers get new information and keep up with trends without reading each and every one of them?
Soundview Executive Book Summaries has developed a reputation for being the premier business book selection service in the country. Each month they summarize the best recently published business books so that readers can stay current on the latest books out there and quickly glean strategies and ideas that will give them an edge.
Drawing on their exhaustive catalog of summaries, Soundview follows up The Marketing Gurus and The Management Gurus with The Sales Gurus. This book offers readers synopses of eighteen sales books from the top experts in the field, including Zig Ziglar, Tom Hopkins, and Brian Tracy.
Each book is represented by a Soundview summary featuring main points, key examples, best quotes, and more. Several of the summaries are brand new and have never been made available to Soundview subscribers.
Synopsis
Headline: Indispensable summaries of the best sales books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader. Now Soundview is bringing together summaries of eighteen classic and contemporary sales books, including seven never-before-published summaries. Here, in one easy-to-digest volume, is just about everything you ever wanted to know about sales. The summarized titles cover every aspect of superior salesmanship from some of the most acclaimed and legendary sales gurus. For instance:
- Brian Tracy gives new and experiences salespeople additional ways to improve their numbers in Be A Sales Superstar.
- Tom Hopkins provides advice and encouragement to transform the average salesperson into a champion in How to Master the Art of Selling.
- Chet Holmes presents his twelve key strategies for doubling sales in any company in The Ultimate Sales Machine.
- Zig Ziglar bridges the past and present of sales strategy in Ziglar on Selling.
- John Maxwell explains The Winning Attitude.
- Marc Miller helps sales professionals eliminate the adversarial stigma in A Seat at the Table.
The collective wisdom contained in
The Sales Guru can help any salesperson on his or her journey to becoming a sales guru.
About the Author
Andrew Clancy is a senior editor at is Soundview Executive Book Summaries, a subscription service that summarizes the most popular, relevant, and influential business books. Soundview is seen as the definitive selection service by sophisticated business book readers around the world. Clancy lives in the Delaware Valley. Visit www.summary.com for more information.