Synopses & Reviews
Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.
About the Author
M. JOSEPH SIRGY, a social/marketing/organizational psychologist, is an Associate Professor of Marketing at Virginia Tech.
Table of Contents
Preface
Acknowledgments
List of Tables and Figures
Introduction
Part I. Self-Congruity
Self-Congruity: The Basic Elements
Part II. Evaluative Self-Congruity
Evaluative Self-Congruity and Self-Evaluation
Evaluative Self-Congruity and Performance Motivation
Evaluative Self-Congruity and Self-Monitoring
Part III. Perceptual Self-Congruity
Perceptual Self-Congruity and Self-Perception
Perceptual Self-Congruity and Performance Motivation and Self-Monitoring
Perceptual Self-Congruity and Self-Concept Change
Perceptual Self-Congruity and Self-Concept Differentiation
Perceptual Self-Congruity and Self-Concept Generalization
Part IV. Informational Self-Congruity
Informational-Evaluative Self-Congruity
Informational-Perceptual Self-Congruity
Part V. The Self-System
Self-Cybernetics
Summary of Self-Congruity Theory
Bibliography
Subject Index
Author Index