Synopses & Reviews
Sendthe classic guide to email for office and home and an instant success upon its original publicationhas become indispensable for readers navigating the impersonal, and often overwhelming, world of electronic communication. Filled with real-life email success (and horror) stories and a wealth of entertaining examples,
Send reveals the hidden minefields and pitfalls of email. It provides clear rules for handling all of todays thorniest email issues, from salutations and subject lines to bccs and emoticons. It explains when you absolutely shouldnt send an email and what to do when youve sent (in anger or in error) a potentially career-ending electronic bombshell. And it offers invaluable strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send.
In this revised edition, David Shipley and Will Schwalbe have added fresh tales from the digital realm and a new afterword“How to Keep Email from Taking Over Your Life,” which includes sage advice on handheld etiquette. Send is now more essential than ever, a wise and witty book that every businessperson and professional should read and read again.
Review
"The Internet has finally found its Emily Post. If after youve read this you fail to change your emailing habits, youre doomed. Read it or weep." Michael Lewis, author of The Blind Side
Review
"This is just the book I've been waiting for." Bill Bryson
Review
"Send is an easy to read primer, full of practical tips for every emailer." Bob Eckert, Charman and CEO, Mattel, Inc.
Review
"Send can help any of us send emails that build better business relationships and get better results." Spencer Johnson, M.D., author of Who Moved My Cheese?
Synopsis
Stepping up to the challenges of email, this much-needed book helps people use email to their best advantage at work or at home, achieve their goals, and stay out of jail. Send is so eminently practical, it is absolutely e-ssential.
About the Author
David Shipley is the deputy editorial page editor and Op-Ed page editor of
The New York Times, where he has also served as national enterprise editor and senior editor at
The New York Times Magazine. Previously, he was executive editor of
The New Republic and a senior presidential speechwriter in the Clinton administration.
Will Schwalbe is senior vice president and editor in chief of Hyperion Books. Previously he was a journalist, writing articles and reviews for such publications as The New York Times, the South China Morning Post, Insight for Asian Investors, Ms. Magazine, and Business Traveller Asia.