Single European Market Political Dynamic

The Single European Market is one of the biggest policy initiatives of the EC/EU, however, most of the literature on it is written by economists looking at costs and benefits, all while the policy itself is profoundly political. The excitement and propaganda surrounding "1992" is a classic case study in political communication. In this book, Dr. Philip, a political scientist, explores from the political perspective how the policy came into being, how it was designed and delivered, who was driving and trying future development.