Synopses & Reviews
As in scouting, so in business: ``Be prepared. Adopting the tactic that the best offense is a good defense, it supplies entrepreneurs with essential information for surviving in the treacherous world of independently owned and operated businesses. With hundreds of entries ranging from ``Academy of Senior Professionals to ``Media Kit to ``Zenz Case, It provides lucid and concise definitions and guidance on topics of interest to the businessman. Loaded with useful data, it includes numerous charts, figures, and illustrations. With only one in six U.S. businesses surviving their first five years, It is essential reading for the start-up businessman who does not want to end up a statistic.
Table of Contents
Partial table of contents:
Accounts Receivable.
Adventure Capital.
Advertising.
Arbitration.
Articles of Incorporation.
Bad Debt.
Bank Loans.
Bazaars.
Buying a Business.
Cable TV (CATV).
Cash Flow.
Computers.
Daycare.
Dun & Bradstreet (D&B).
Entrepreneurial Philosophy--General.
Export Revolving Line of Credit (ERLC) Loan Program.
Exporting.
Family Business.
Farmers' Markets.
Financial Statements.
Going Public.
Gross Margin.
Health Care.
House Agency.
Income Statement.
Internal Revenue Service (IRS).
Job Market.
Job Training.
Keogh Plan.
Kiam Credo.
Lawyers and Legal Costs.
Letter of Credit.
Magazines.
Media Kit.
MIT Enterprise Forum.
National Shoe Retailers Association.
Newspapers.
Nontraditional Retailing.
Obsolescence.
Overhead.
Patents.
Profit-and-Loss Statement.
Publicity.
Quality Control.
Radio.
Retail Pricing.
Rural Development Initiative.
Sales Letters.
Selling a Business.
Stress Management.
Tax.
Trademarks.
Turnover Ratios.
Undercapitalization.
United States Customs Service.
Venture Capital.
Visual Aids.
Waste Disposal.
Appendices.