Synopses & Reviews
The world's #1 guide to retail success, complete with crucial, up-to-date insights--including new case studies, ideas, strategies, and tactics from today's best retailers, like TopShop, IKEA, and Best Buy. Smart Retail
incorporates several valuable chapters, including:
- Opportunities to learn from past retail pioneers: simple yet effective strategies your competitors have forgotten.
- How to use data to drive profit and growth.
- How to do more with less, and maximize the value each team member brings to the table.
- How to use new technology to develop highly productive, innovative "Remote Teams".
Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated workers, this is the book that will equip managers, team-workers, retail entrepreneurs and indeed anybody who sells direct to customers, with practical winning ideas and strategies.
Discover the secrets of some of the world’s leading stores and online businesses.
This is the book that reveals what the most successful businesses in the world already know.
• Find your “Big Idea” and learn how that sets you apart from the competition
• Learn critical lessons from the pioneers of retail
• Understand what customers really want from your retail format
• Discover how to build strong store teams
• Become skilled in delighting your customers
Covering everything from creating the ultimate retail experience to understanding the customer and the importance of motivated retail floor workers, this is the book that will equip managers, team workers, entrepreneurs, and anyone who sells direct to customers with practical winning ideas and strategies.
About the Author
Richard Hammond is proud to call himself a retailer: He has more than 25 years of experience and still gets a buzz from it every day.
He has developed a practical problem-solving approach to creating great retail experiences. His consultancy business put this into practice for clients ranging from convenience stores in Kazakhstan, fashion brands in Sweden, to big stores and brands in the UK.
Table of Contents
Photo Acknowledgments x
Introduction to this Edition xi
Preface—Why retailing? xiii
Part one: You
Starting at the beginning.
Chapter 1: What do you want for yourself? 3
Chapter 2: Rising above the crowd 9
Chapter 3: Keeping it simple 11
Chapter 4: Rolling those snowballs 15
Part two: Team
Make us happy and we will make you money.
Chapter 5: What’s the Big Idea? 25
Chapter 6: How to build great teams 35
Chapter 7: How to get people out of bed 61
Chapter 8: All we need is a little better every time 75
Part three: Customer
Make me happy and I will give you my money.
Chapter 9: We love shopping here! 91
Chapter 10: Price and value 113
Chapter 11: Promote or die 123
Chapter 12: Marketing for real people 135
Part four: Store
Make it brilliant and they will spend.
Chapter 13: Discovery! 151
Chapter 14: The great big theater of shop 167
Chapter 15: Detail, detail, detail—the store environment 179
Chapter 16: And finally...how we got here 187
Epilogue—And we’re done? 207
Appendix I: Your job and Smart Retail 209
Appendix II: Take-action time 212
Appendix III: Street time 214
Appendix IV: Books for retailers 217