Synopses & Reviews
Turn talent into dollars by writing ads, brochures, Web sites, direct mail, press releases and commercials. Few home based businesses can offer a more optimal mix of low risk and high income potential.Getting started in copywriting requires minimal start-up costs - just a computer, business cards, a desk to work on, and a little writing talent. Steve Slaunwhite is one of the leading copywriters in North America today. In this book, he shows budding and experienced copywriters how to turn their writing talent into self-employed profits.This new edition includes updated information on the top markets for copywriting services and the latest tips on writing copy that clients will love. It offers a step-by-step approach for scheduling and completing copywriting tasks and includes expanded features on e-mail marketing, writing for the Web, and business-to-business writing. The book is supplemented with a CD-ROM that includes checklists, charts, and samples.There are many resources that can help you get organized and launched. Steve Slaunwhite's book is particularly helpful. -- The Wall Street Journal
Synopsis
Turn your talent into dollars by learning to write ads, brochures, direct mail, websites, and business-to-business and e-mail marketing materials. Make writing your business Corporations and agencies outsource most of their copywriting and need copywriters more than ever today--including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers substantial income, flexible hours, and stimulating work. This book will provide new copywriters and old pros alike with proven, step-by-step strategies on how to find and keep clients, complete common copywriting tasks, set up an effective office, and overcome the unique challenges inherent in this business.
Synopsis
Make writing your business Corporations and agencies outsource most of their copywriting and need copywriters more than ever today--including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers substantial income, flexible hours, and stimulating work. This book will provide new copywriters and old pros alike with proven, step-by-step strategies on how to find and keep clients, complete common copywriting tasks, set up an effective office, and overcome the unique challenges inherent in this business. Topics covered include: Deciding if copywriting is for you Mastering basic copywriting techniques Getting started in the business Setting rates and quoting on assignments Tapping into top markets Effectively marketing your services Managing your work, time, and money Troubleshooting and getting help Turn your talent into dollars by learning to write ads, brochures, direct mail, websites, and business-to-business and e-mail marketing materials. Start & Run a Copywriting Business will show you how to write copy your clients will love.