Synopses & Reviews
Entrepreneurs interested in opening a retail business find the tools, tips, and practical advice needed to plan for and open a successful retail store. Readers receive an overview of the market and are guided through the steps of planning and managing a store with the help of valuable, real-world examples from successful retail owners.
From the traditional brick-and-mortar to the online-only stores, the experts of Entrepreneur offer an insiders look at creating a stable, cost-effective, and profitable business with long-term growth. Readers learn how to: pick the right retail outfit for their products or services (brick-and-mortar vs. online-only shops); analyze the market, assess the competition, and evaluate consumer demand; choose a location, design a retail space, and find the necessary floor and back-end equipment; assess startup costs, develop a business plan, find the right suppliers, and manage inventory; hire the right team and manage customer service; calculate the competitive advantage with pricing strategies and marketing that maximize profits, and calculate discounts that take profit loss into consideration; capitalize on emerging consumer trends like Pinterest, Twitter, and Instagram; create synergy between brick-and-mortar and online components; set store policies: hours, credit, customer service, security, and day-to-day operations.
Synopsis
OPEN THE STORE OF YOUR DREAMS: START YOUR OWN RETAIL BUSINESS Retail is a rapidly changing business and there are always new ways to reach, interact with, sell to, and gain loyal customers.Whether you're interested in opening a storefront, online shop, or portable kiosk, this detailed guide will help you decide if retail is right for you.
Synopsis
OPEN THE STORE OF YOUR DREAMS: START YOUR OWN RETAIL BUSINESS
At more than a trillion dollars, retail is one of the fastest-growingand fastest-changingsegments of the economy. Apps, pop-up shops, and online shopping have made it easier to reach, interact with, sell to, and gain loyal customers. Making this the perfect time for eager entrepreneurs, like you, to stop dreaming and start selling.
Whether youre interested in opening a storefront, online shop, or portable kiosk, this detailed guide will help you decide if retail is right for you. Supported by practicing entrepreneurs and experts, you will understand what it takes to open a business, common mistakes to avoid, and how to keep your retail enterprise running successfully.
Synopsis
OPEN THE STORE OF YOUR DREAMS: START YOUR OWN RETAIL BUSINESS
Retail is one of the fastest-growingand fastest-changingsegments of the economy. Apps, pop-up shops, and online shopping have made it easier to reach, interact with, sell to, and gain loyal customers. Making this the perfect time for eager entrepreneurs, like you, to stop dreaming and start selling.
Whether youre interested in opening a storefront, online shop, or portable kiosk, this detailed guide will help you decide if retail is right for you. Supported by practicing entrepreneurs and experts, you will understand what it takes to open a business, common mistakes to avoid, and how to keep your retail enterprise running successfully.
Learn how to:
Choose the right retail niche
Spot and capitalize on consumer trends
Select merchandise that flies off the shelves
Set prices that maximize profits
Promote your business, products, and gain loyal customers using Pinterest, Facebook, and other social media and online marketing tools
Hire a staff that will help you succeed
Plus, gain priceless tips, tricks, and insight from successful retailers who share hard-won
advice and cautionary notes.
Everything you need to open and run your store is in your handsget started today!
About the Author
For more than 30 years,
Entrepreneur Media has been setting the course for small business success. From startup to retirement, millions of entrepreneurs and small business owners trust the Entrepreneur Media family
Entrepreneur magazine, Entrepreneur.com, Entrepreneur Press, EntrepreneurEnEspanol.com, and our industry partnersto point them in the right direction. The Entrepreneur Media family is regarded as a beacon within the small to midsized business community, providing outstanding content, fresh opportunities, and innovative ways to push publishing, small business, and entrepreneurship forward.
Ciree Linsenman is a freelance journalist and author based in Bend, OR.