Strategic Fund Development: Building Profitable Relationships That Last: Building Profitable Relationships That Last

The Second Edition of this essential fundraising book will explore the four relationships that are critical to effective and productive fund development, and will explain why they are more important than ever before. This expanded edition will discuss the changes that have affected fund developments that are essential to the future of fund raising. It will critically examine the importance of the Internet, and the vast changes that have occurred in moves management, marketing and volunteer management. Completely new examples will take you step-by-step through the entire process. This remains the essential book for anyone interested in developing a comprehensive approach to fund raising in nonprofit organizations.

This groundbreaking book a now in its second edition a offers important insights, critical strategies, and useful tools to enhance your organizationa (TM)s performance and raise more charitable contributions. Joyaux challenges the fundraising profession to focus on organizational development rather than merely promoting fundraising technicians. Joyaux integrates staff work with that of volunteers and demands a basic change in the way we do business.

Includes bibliographical references (p. 342-343) and index.