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-- For courses in strategy and strategic management.
Core strategic management concepts without the excess.
Just the essentials, Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.
Teaching and Learning Experience
This program will provide a better teaching and learning experience—for you and your students. Here’s how:
- Improve Results with MyManagementLab: MyManagementLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
- Help Students Develop Critical Thinking Skills: Proven pedagogy geared towards ensuring students grasp the concepts.
- Present Specific Issues in a Flexible Format: Each chapter has four short sections that present specific issues in more depth, allowing the professor and the student to adapt the text to their particular needs.
This package contains:
- 0133127400 / 9780133127409: Strategic Management and Competitive Advantage, 5e
- 0133113000 / 9780133113006 NEW MyManagementLab with Pearson eText Standalone Access Card for Strategic Management and Competitive Advantage, 5e
Synopsis
For courses in strategy and strategic management.
Core strategic management concepts without the excess.
Just the essentials, Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help readers analyze real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.
Also Available with MyManagementLab
Strategic Management and Competitive Advantage is also available with MyManagementLab, an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress.
Students, if interested in purchasing this title with MyManagementLab, ask your instructor for the correct package ISBN. Instructors, contact your Pearson representative for more information.
Teaching and Learning Experience
This program will provide a better teaching and learning experience–for you and your students. Here’s how:
- Improve Results with MyManagementLab: MyManagementLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
- Help Students Develop Critical Thinking Skills: Proven pedagogy geared towards ensuring students grasp the concepts.
- Present Specific Issues in a Flexible Format: Each chapter has four short sections that present specific issues in more depth, allowing the professor and the student to adapt the text to their particular needs.
Table of Contents
Brief Contents
Part 1: THE TOOLS of STRATEGIC ANALYSIS
CHAPTER 1: What Is Strategy and the Strategic Management Process? 2
CHAPTER 2: Evaluating a Firm’s External Environment 28
CHAPTER 3: Evaluating a Firm’s Internal Capabilities 64indows User
End-of-Part 1 Cases PC 1–1
Part 2: BUSINESS-LEVEL STRATEGIES
CHAPTER 4: Cost Leadership 102
CHAPTER 5: Product Differentiation 130
End-of-Part 2 Cases PC 2–1
Part 3: CORPORATE STRATEGIES
CHAPTER 6: Vertical Integration 162
CHAPTER 7: Corporate Diversification 188
CHAPTER 8: Organizing to Implement Corporate Diversification 220
CHAPTER 9: Strategic Alliances 248
CHAPTER 10: Mergers and Acquisitions 276
CHAPTER 11: International Strategies 306
End-of-Part 3 Cases PC 3–1
Appendix: Analyzing Cases and Preparing for Class Discussions 343
Glossary 347
Company Index 355
Name Index 359
Subject Index