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Studebaker Life & Death Of An American

by Donald Critchlow

ISBN13: 9780253330659
ISBN10: 0253330653

All Product Details

Hardcover

Synopses & Reviews

Publisher Comments

While the Big Three automobile companies came to dominate the industry, its early history was characterized by an array of competing companies. Studebaker's story is the chronicle of the life and death of an American automobile company where management's concept of 'tradition' played a fundamental role in modeling corporate culture, rhetoric, and strategy.

Description

Includes bibliographical references (p. [151]-261) and index.

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Product Details

ISBN:: 9780253330659
Binding:: Hardcover
Publication date:: 01/01/1997
Publisher:: INDIANA UNIVERSITY PRESS
Pages:: 288
Height:: 9.52 in.
Width:: 6.37 in.
Thickness:: 1.11 in.
Series:: Midwestern History & Culture
Number of Units:: 1
Illustration:: Yes
Series Volume:: no. 315
Author:: DONALD CRITCHLOW
Subject:: Automobile industry and trade
Subject:: Studebaker Corporation
Subject:: History
Subject:: Automobile industry and trade -- United States -- History.

Hardcover

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