Synopses & Reviews
Supermaker is a guide to business and career development by Jaime Schmidt: acclaimed entrepreneur, founder of Schmidt's Naturals, and icon of the Maker's Movement.
In Supermaker, she shares how you too can start your own business with advice on branding, product development, social media marketing, scaling, PR, and customer engagement, all based on her own hard-won mastery.
In just seven years, Jaime Schmidt went from making natural products in her Portland, Oregon kitchen to turning her brand into a household name and selling her company to Unilever — without sacrificing the integrity of her product or her creative vision.
• Readers learn how to get ahead on their own terms and while maintaining their commitment to fair and sustainable principles.
• A valuable resource to the ever-growing community of business owners and entrepreneurs who want to go from maker to magnate.
• Candid advice from an industry disruptor and proven executive.
Following her growth from farmers' market stand to international brand, Jaime's book is a riveting mix of inspiration, the honest airing of mistakes, and indispensable instruction.
Supermaker empowers and unites the future of entrepreneurship.
• A go-to guide for the passion-to-profit journey.
• The perfect read for aspiring entrepreneurs, makers, creatives, and anyone with an interest in natural products, selling your products online, retail strategy, and digital marketing.
• Great for anyone who enjoyed Start Something That Matters by Blake Mycoskie, Craft, Inc: Turn Your Creative Hobby into a Business by Meg Mateo Ilasco, and The Girls' Guide to Starting Your Own Business: Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur by Caitlin Friedman.
"Jaime Schmidt's Supermaker contains the secret sauce for launching and executing a successful business plan. It's a must-read for emerging entrepreneurs!" Barbara Corcoran, Founder of The Corcoran Group and Shark on Shark Tank
"Jaime is not only a successful business woman but also a phenomenal storyteller who isn't afraid to be transparent about the ups and downs of being an entrepreneur. Could not recommend this book enough for anyone starting out and looking for guidance. She is full of wisdom." Jaclyn Johnson, CEO and founder of Create & Cultivate
"The greatest gift in Jaime's new book, Supermaker, is not only learning from her experience building, scaling, and selling Schmidt's Naturals but also just how relatable her story is for us all. We can all see ourselves in Jaime's story." Arlan Hamilton, founder of Backstage Capital
"If you have an idea, follow Schmidt's playbook." Forbes
"[A] behind-the-scenes look at Schmidt's business strategies, designed to inspire and advise entrepreneurs hoping to follow a similar path to startup success." Entrepreneur
"[Schmidt] intersperses her very personal, very readable story of making it with hard-won knowledge...An easy read, with lessons to remember." Booklist
About the Author
Jaime Schmidt is the quintessential maker-made-good. As the founder and former CEO of Schmidt's, Jaime led the brand to sales in over 30 countries and onto the shelves of Target, Costco, CVS, Walmart, and Whole Foods. The brand was acquired by Unilever in 2017, with Jaime continuing to support their global expansion and partnerships with the likes of Jane Goodall and Justin Bieber.
After selling Schmidt's, Jaime established new companies designed to support emerging entrepreneurs in achieving their own dreams. Alongside her husband Chris Cantino, she is co-founder of Supermaker, a media platform featuring diverse, independent brands and modern workplace values. They are also the founders of Color, an investment fund that supports entrepreneurs largely excluded from the venture financing system-primarily women and people of color. Jaime has been recognized twice by Goldman Sachs' 100 Most Intriguing Entrepreneurs awards, Ernst & Young's Pacific Northwest Entrepreneur of the Year, Inc.'s Female Founders 100, the Create & Cultivate 100, and is an inaugural mentor of the Inc. Founders Project.