, July 24, 2010
(view all comments by Grady Harp)
The Science of Business Success
This review is from: Switched-On Selling: Balance Your Brain For Sales Success (Paperback)
Dr Jerry Teplitz , author of MANAGING YOUR STRESS IN DIFFICULT TIMES, is rapidly becoming a guru for those who are either in the long 'laid off' column of people as well as those who are on the job but not finding certain aspects either pleasurable or even moderately or functionally successfully! This gentleman has a PhD in Holistic Science, which simply means he has become acutely aware of how the body and mind function when faced with ordinary tasks, fears, rewards, and progressive learning. Aside from the powerhouse of information he shares in this book (a mirror of his seminars he manages across the country), he is a fine writer and understands well how to communicate his theories in a way that makes his information easily accessible - and reproducible after the content of the book is complete.
The first portion of this easy to read book is a presentation of the concept of the Brain Gym, a section in which he discusses and demonstrates the right versus the left brain functions, how to retrain (or untrain) certain physical responses by exercises that stimulate the brain to alter learned pathways of response, using biofeedback, and then a series of exercises (doable!) used to employ the brain into methods of body response that result in combating sales blocs that prevent success in business.
The second part of the book is co authored with Dr Tony Alessandra who takes us through sales strategies and how to maximize positive responses by using the retrained, Brain Gym worked-out new you. It may sound a little too much for any of us to learn if we simply depend on the cover material of this very thoughtfully designed book. But buy the book, read it, practice the workouts, and apply them and the entire process seems rudimentary - if enlightened can be equated with rudimentary! This is a manual for self-improvement to be sure, but it is also a book that introduces new ways of thinking about the capacities of our brains and bodies. And it takes a master Like Jerry Teplitz to provide that resurgence of self-confidence that is the element we all contain behind the blinds of fear and anxiety that hamper the way we relate tot he world. Highly recommended.