Synopses & Reviews
An examination of the US electoral process, providing an integrated account of the 2000 campaign.
Review
"...an interesting and convincing analysis on presidential campaigns." Political Studies Review
Synopsis
The US electoral process is examined as an integrated event spanning a full year, drawing upon a data set massive in scale and novel in execution: the Annenberg 2000 Election Study. Using candidate appearances, news coverage, and campaign advertising, this provides the first integrated account of any US campaign.
Table of Contents
1. Introduction; 2. The evolution of vote intentions; 3. The landscape; 4. Ads and news: the campaign as a natural experiment; 5. The economy, Clinton, and the first phase; 6. Candidate traits and the second phase; 7. Social security and the third phase; 8. Conclusions.