Synopses & Reviews
Since 1990, when it was first published, The Borderless World
has changed the way managers view the world and their businesses, and how they invent, marker, and compete in our new globally interlinked economy. Kenichi Ohmae's groundbreaking bestseller argues persuasively how national borders are less relevant than ever before and identifies key characteristics of top--performing nations and corporations.
In this revised, updated edition, which features a new introduction by the author, Ohmae attributes the American economy of the 1990s to its seamless entry into the borderless world and looks forward toward an uncharted future. He casts a critical, though ultimately hopeful, eye on the financial crisis in Asia and especially in his home country of Japan.
This revised edition of a groundbreaking work on the global economy proves as relevant and important today at it was at the start of the decade. Exploring in lucid detail the melting away of national economic borders, The Borderless World shows how organizations can win in this global environment as -insiders in foreign countries, not as exporters to them. Two new chapters shed light on how rapidly evolving technology, like the World Wide Web, has further eroded international economic barriers, and how savvy managers can take advantage of new opportunities to propel their businesses to the top.
"A true global corporation, Ohmae] says, serves the interests of consumers, not governments, and wealth comes from the marketplace, not from natural resources....Ohmae challenges business's status quo with provocative statements."
-San Francisco Chronicle
"A lucid, compelling . . . highly enjoyable race through a business world which is itself doing just that-racing along in a mostly enjoyable and certainly compelling manner."
About the Author
Kenichi Ohmae is a Tokyo-based top corporate strategist and adviser to governments around the world. The former director of McKinsey & Company and chairman of its Asia Pacific operations, he is a speaker, educator, entrepreneur, and author of seventy books. He writes frequently for the Wall Street Journal, New York Times, Newsweek, Harvard Business Review, Washington Post, Japan Times, and other publications.