Synopses & Reviews
Based on original research, Neil Kay explains how the nature of the firm, strategies adopted by the firm, and policies formulated by the government to cope with competitive threat posed by the growth of the modern corporation are all closely related. The first section provides critiques of the firm seen from four different angles--transaction costs, innovation, surprise and trust; the second section looks at four major aspects of corporate strategy--R&D, multinational enterprise, diversification and joint venture; and the book concludes with a look at implications for European competition policy.
Synopsis
Explains how the nature of the firm, strategies adopted by the firm, and policies formulated by the government to cope with competitive threat posed by the growth of the modern corporation are all closely inter-related.
About the Author
Neil M. Kay is Professor of Business Economics at the University of Strathclyde.
Table of Contents
Part I: Critiques * Industrial Structure, Rivalry and Innovation: Theory and Evidence * How Economists Can Accept Shackle's Critique of Economic Doctrines Without Arguing Themselves Out of Their Jobs * Markets, False Hierarchies and the Evolution of the Modern Corporation * The Economics of Trust *
Part II: Strategies * The R&D Function: Corporate Strategy and Structure * Boeing, Corporate Strategy and Technological Change * Towards a Theory of Multinational Enterprise * Collaborative Strategies of Firms: Theory and Evidence *
Part III: Policies * Industrial Collaborative Activity and the Completion of the Internal Market * Mergers, Acquisitions and the Completion of the Internal Market * Industrial Collaboration and the European Internal Market * Index