Synopses & Reviews
Finding a middle ground between those who triumphantly declare the end of printed books and those who deeply mourn their passing, Ted Striphas proves that, though the production and propagation of books undoubtedly have entered a new era, they are still very much a part of our everyday world. Big-box bookstores and Amazon.com have established new routes of personal and material traffic in and around books. Pop phenomena like Harry Potter and selections from the Oprah Book Club inspire the kind of brand loyalty for which advertisers can only dream. Meanwhile, printed books face extraordinary threats and unique opportunities in an increasingly digitized world.
Striphas assesses our modern book culture by focusing on five key elements: the rise of e-books; the explosion of huge retail bookstores like Barnes & Noble and Borders; the effort to control book distribution through the International Standard Book Number (or ISBN) and other product codes; the formation of the Oprah Book Club; and the craze for Harry Potter, Sampling from trade journals, news media, films, advertisements, and other popular artifacts, Striphas shows how books have come to mediate our social interactions and shape changing practices of consumption. In this way, books are more integrated into our routines and intellects than ever before. Introducing a third strand into the debate over the future of literature, Striphas presents a wholly entertaining yet critically rich analysis of contemporary book culture.
Ted Striphas argues that, although the production and propagation of books have undoubtedly entered a new phase, printed works are still very much a part of our everyday lives. With examples from trade journals, news media, films, advertisements, and a host of other commercial and scholarly materials, Striphas tells a story of modern publishing that proves, even in a rapidly digitizing world, books are anything but dead.
From the rise of retail superstores to Oprah's phenomenal reach, Striphas tracks the methods through which the book industry has adapted (or has failed to adapt) to rapid changes in twentieth-century print culture. Barnes & Noble, Borders, and Amazon.com have established new routes of traffic in and around books, and pop sensations like Harry Potter and the Oprah Book Club have inspired the kind of brand loyalty that could only make advertisers swoon. At the same time, advances in digital technology have presented the book industry with extraordinary threats and unique opportunities.
Striphas's provocative analysis offers a counternarrative to those who either triumphantly declare the end of printed books or deeply mourn their passing. With wit and brilliant insight, he isolates the invisible processes through which books have come to mediate our social interactions and influence our habits of consumption, integrating themselves into our routines and intellects like never before.