Synopses & Reviews
Review
As one of the most capable contemporary library school faculty members with an interest in government documents, John Richardson, Jr., in Government Information: Education and Research 1928-1986, offers a fascinating work of general interest that examines the educational research relating to documents in library education over an extended period of time.... Richardson's imaginative technique is one that could be utilized to examine other aspects of library education with great benefit.Wilson Library Bulletin
About the Author
ROBERT R. ROOT, JR., is Professor of English at Central Michigan University.
Table of Contents
Figures
Preface
Part I. Preliminaries
The Nature of Popular Culture
The Elements of Rhetoric
Part II. Rhetoric and Advertising
The Rhetoric of Direct Mail: The Verbal Pitch
The Rhetoric of Print Advertising: The Visual Pitch
The Rhetoric of Television Commercials: The Video Pitch
Part III. Rhetoric and Advocacy
The Rhetoric of Reviewing: Advocacy, Art, and Judgment
The Rhetoric of Speculation: Science and Pseudo-Science, Advocacy and Evidence
The Rhetoric of Opinion: Advocacy, Public Affairs, and Logic
Part IV. Rhetoric and Entertainment
A Listener's Guide to the Rhetoric of Popular Music
A Viewer's Guide to the Rhetoric of Television
A Reader's Guide to the Rhetoric of Popular Fiction
Notes
Appendix: Suggestions for Study
Select Bibliography on Popular Culture
Select Bibliography on Rhetoric
Index