Synopses & Reviews
Proven strategies for staying top of mind with your audience--from Inc.com's #1 content marketing company
What do all successful businesses have in common? They're the first name that comes to mind when people think about their particular market. How do companies achieve this? By developing habits and strategies that focus on building meaningful relationships and delivering value consistently, day in and day out.
In Top of Mind, the cofounder of a leading content marketing company shows you how to create business opportunities by occupying the space at the top of your audience's minds--and keeping it there. This groundbreaking book explains how consumer needs and expectations have changed and what this shift means for readers interested in building a brand--whether you're a leader in marketing engaging potential customers, a VP of sales bringing in new business, or a director of HR who's recruiting the best talent in the industry. It provides effective ways to establish trust and foster connections; maintain transparency and consistency; identify and clearly communicate the "why" behind the message; and create processes to make that message part of a brand's DNA.
Maintaining a prominent spot in your audience's minds will increase the likelihood that the moment they need to make a choice, you'll be the first one they call.
A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing
What do many successful businesses and leaders have in common? They're the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out.
It's the winning approach John Hall used to build Influence & Co. into one of "America's Most Promising Companies," according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals:
- how consumer needs and expectations have changed and what this shift means for you
- how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you
- proven methods for using digital content to enrich your target audience's lives in ways that build real, lasting trust
Whether you're a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience's minds will increase the likelihood that the moment they need to make a choice, you'll be the first one they call. There's no better way to drive opportunities that result in increased revenue and growth.
Business is never "just" business. It's always about relationships. It's always about a human connection. When you're viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.