Trends and Current Characteristics in the United States Apple Market (Classic Reprint)

This study is concerned with the structure and operation of the market for fresh and processed apples in the United States. Although studies relative to the marketing of apples in specific regions have been made, there is a noticeable absence of industry-wide studies. Some possible explanations for this situation are: (1) Industry and political pressures have forced a major portion of marketing research funds to be applied to studies of those agricultural products which are most important from the standpoint of volume of gross sales. (2) The complexities of vari ous grades and packages for products such as apples make it difficult to obtain accurate data. (3) Since major production areas are widely scattered across the country, a single industry-wide study is rather diffi cult to promote and to carry on.

The ultimate objectives of this study are to: Develop a model depict ing the demand relationships for fresh and processed apples in the United States, and to compute, through linear programming techniques, a least cost pattern of interregional shipments of fresh apples in the United States under various sets of initial conditions.

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