Synopses & Reviews
Precise visual communication requires first-rate typography skillsTypographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals.
Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include:
- Letterforms, syntax, and legibility
- Communication and the typographic message
- Evolution and technology of typography
- Typographic design processes, and using the grid
The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery.
Table of Contents
Foreword
Rob Carter
Introduction
Acknowledgments
Chapter 1 The Evolution of Typography
Chapter 2 The Anatomy of Typography
Chapter 3 Legibility
Chapter 4 The Typographic Grid
Chapter 5 Syntax and Communication
Chapter 6 The Typographic Message
Chapter 7 Typography and Media
Chapter 8 Typography and Screen
Chapter 9 Typography in Time and Motion
Chapter 10 Case Studies in Typographic Design
Chapter 11 Typographic Design Education
Chapter 12 Typographic Design Process
Chapter 13 Typographic Specimens
A Chronology of Typeface Designs
Glossary
Bibliography
Picture Credits