Synopses & Reviews
The rollout of Amazon local services, continued growth of locally based apps like Uber for ride-sharing and OpenTable for restaurant reservations, and the proven power of reviews on sites like Yelp, Angies list thats caused Facebook to take note are just a few reasons why local search should be on every business owners marketing blueprint.
Local search leaders Garrett French, Darren Shaw, Phil Rozek and Nyagoslav Zhekov have teamed together to fill a void in the online marketing category. From defining local search, which is often confused with paid search and search engine marketing, to local listing and reviews and beyond to social outreach, effective content development and PR, this guide goes beyond local SEO how topresenting readers with the tools to build an entire local online marketing campaign.
About the Author
is the number-one author and worlds most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save billions of dollars in AdWords stupidity tax.” His Chicago company, Perry S. Marshall and Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. Marshall has been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. Hes shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Gary Halbert, Harvey Mackay and Les Brown. Hes consulted in over 200 industries, from computer hardware and software to high-end consulting, from health and fitness to corporate finance. Marshall lives in Berwyn, IL.
Talor Zamir lives in Las Vegas, NV.