Synopses & Reviews
Synopsis
User experience (UX) strategy requires a careful blend of business strategy and UX design, and this hands-on guide offers an easy-to-apply framework for executing it. This updated edition introduces strategy tools and techniques to help you and your team craft innovative products that people want to use. You'll find new chapters on growth design and digital transformation.
Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple to advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you'll also gain different perspectives on the subject through cases studies and up-to-date interviews with top strategists.
- Define and validate target users through provisional personas and customer discovery techniques
- Conduct competitive research and analysis to explore a crowded marketplace and create unique value
- Focus your team on the primary utility and business model of your product by running structured experiments using efficient prototyping tools
- Learn how to conduct guerrilla user research online to get valuable insights on a small budget
- Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
Synopsis
User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.
Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.
- Define value propositions and validate target users through provisional personas and customer discovery techniques
- Conduct methodical competitive research on direct and indirect competitors and create an analysis brief to decisively guide stakeholders
- Use storyboarding and rapid prototyping for designing experiments that focus on the value innovation and business model of your product
- Learn how to conduct user research online to get valuable insights quickly on any budget
- Test business ideas and validate marketing channels by running online advertising and landing page campaigns