Virtual Monopoly

Rights of all kinds are in the news daily, from illegal downloading to "brand bullying" to the patenting of the human genome. However, the media reports provide only a snapshot of a much bigger picture. Virtual Monopoly offers new insights into the major shifts taking place behind the headlines - developments that allow companies of any size to leverage their creative advantage. Virtual Monopoly offers a radical vision of the new economics at play in todays world, in which creative vision is the starting point and intellectual property the enabling currency. Breakthrough creativity is becoming the last great un-tapped source of sustainable advantage; barriers are needed to protect that creative advantage from competitors and do business. Christopher Pike demonstrates how to establish exclusive business spaces by utilizing intellectual property rights. Copyrights, virtual rights, patents, trademarks, and more are made clear in Virtual Monopoly.

True creativity and differentiation is recognizable instantly. The exhaust noise of a Harley-Davidson. Microsoft's operating system. The Volkswagen Beetle. But having a unique technology, brand, design, or content isn't enough if it is not legally protected against pirates and plagiarists. Virtual Monopoly cuts through the increasingly complex maze created by our digital age of Napster and MP3 as it lays out the fundamentals of using intellectual property rights as a business tool to protect intangible assets, secure real creative advantage, and fulfill the promise of building an intellectual property company.

Offers insights into the shifts taking place behind the headlines - developments that allow companies to leverage their creative advantage