Synopses & Reviews
Web Copy That Sells belongs on the desktop of any e-marketer who wants to make more sales and profits without spending a nickel more on advertising. Maria’s Web copy tips and techniques are like oxygen that’ll breathe more life into your websites and e-mail campaigns. Chapter 5 alone is worth 100 times the price you’ll pay for this copywriting book.”
— Alex Mandossian, Web Traffic Conversion Strategist and CEO of Heritage House Publishing, Inc.
“Maria Veloso’s Trifecta Neuro-Affective Principle is the most psychologically persuasive blueprint for writing copy I’ve ever come across, both online and offline.”
— Diane Eble, author of 11 books,professional book publishing Coach/consultant, and copywriter, WordsToProfit.com
“The Trifecta Neuro-Affective Principle that Maria Veloso teaches in this book is a compelling way to change prospects’ minds in favor of your product or service, cause them to subconsciously ‘feel right’ about your offer, and cause them to look no further than your product or service to fulfill their needs. This formula alone is worth more than the book’s weight in gold!”
—Elin Bullmann, www.TheWriteEffect.com
“Web Copy That Sells is the only book on the market that can teach anyone how to write psychologically mesmerizing sales copy that gets readers salivating for your product or service. You simply won’t know the value of this book until you read it and try out her incredible copywriting techniques for yourself. This book should be on every online marketer’s desktop.”
— Joel Christopher, Master List Builder, Publisher of Access-2-Success ezine
“After spending thousands of dollars getting information from almost every Internet and marketing expert out there, I can say, without a doubt, Web Copy That Sells is the best investment that anyone wanting a profitable career on the Internet could make.”
— Rick Miller, Certified Master of Web Copywriting, author of Internet Mind Control,
and founder of ScientificInternetMarketing.com
“Without a doubt, Maria Veloso ‘wrote the book’ on how to turn a website into a selling machine. Web Copy That Sells is among the most important marketing books ever written. It should be required reading for all Internet marketers, webmasters, and copywriters. Maria has simplified the craft of writing direct-response web copy down to an easy, step-by-step blueprint that is so appealing even my wife has decided to become a copywriter!”
— Tim Russ, Editor, Candle Light Magazine
“Maria, I’m very impressed with your book! You’re the first one to really make a convincing argument and show concrete evidence why writing for the Web (especially e-mail copy) is quite different from writing for the offline markets in several aspects. Thanks for your enlightening material.”
— Kevin Wilke, founder of PureNetProfits.com and cofounder of NitroMarketing.com
Review
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"Grab your mouse and get 3 copies. Get one copy for yourself. One for your favorite vendor. And one for someone who still doubts that online copy is the "DNA" to accelerate business growth." ~ Alex Mandossian, CEO/Founder AskAlexToday.com
"The words \'Ray Edwards\' and \'World Class Copywriting\' have the same meaning to me. He is simply one of the best living copywriters today." ~ Mike Filsaime MikeFilsaime.com
"In Writing Riches, Ray demonstrates a superior understanding of human psychology. He expertly shows you how you can use this understanding to share your message with your prospects and customers in a way that is meaningful for them. This is sure to help you to get your message out to more people and be more profitable online.
Ray uses time-honored tactics, which are updated for the new medium of the Internet. You hold a very powerful book in your hands--use it wisely." ~ Kenny Handelman, MD, Psychiatrist TheADHDDoctor.com
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Review
All who are interested in making their communications more effective should read it.”
-Journal of Consumer Marketing
Synopsis
"In order for a Web site to sell effectively, it must appeal to the unique culture, mindset, and psychology of the Web. Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.
Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:
* write sizzling and irresistible Web copy, e-mails, and marketing communications
* quickly turn lackluster sites into ""perpetual money machines""
* use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy
* avoid the top three blunders that can wipe out your sales
* convert up to 50% of online prospects into paying customers
* and more!"
Synopsis
When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract people’s attention. Completely updated for the current online marketplace, Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Readers will learn to:
• write irresistible Web copy, e-mails, and marketing communications
• quickly turn lackluster sites into “perpetual money machines”
• streamline key messages down to intriguing “cyber bites”
• use the psychological tactics that compel Web surfers to buy
Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today’s online prospects into paying customers!
Synopsis
'\'
With the job market in a state of flux, and many former corporate employees striking out on their own, there is a new focus on self-owned businesses and the entrepreneurial spirit. And the new frontier is the internet. But much like the brick and mortar model, online sales has its own lingo and requires a new approach to sales language.
Ray Edwards’ new book, "Writing Riches", opens the door to the new online business owner and marketer, giving insiders tips and secrets based on his own very successful career. For instance:
* You want to tap the profit-pulling power of compelling copy--and watch your products or services FLY off the shelf at blinding speeds!
* You want to know how changing just a few words on your website can double or even quadruple your sales--overnight!
* You already know the magic profit power of killer copy--but don\\\'t want to shell out $30,000 (or more) every time you need sales copy written.
* You\\\'re an entrepreneur or solo professional and want to write your own copy to get your web profit stream started.
* You want to train your on-staff copywriter in the secrets of proven direct-response copywriting that gets results.
Whether new to the world of online sales writing, or a veteran with a desire to take it to the next level, "Writing Riches" is the perfect source for success.\''
Synopsis
'\'
If you aren\\\'t yet making six-figures in your entrepreneurial business… if your solo professional practice isn\\\'t providing you with the freedom (and profits) you dreamed of... and if you want to finally turn it all around... then here\\\'s good news: "Writing Riches" shows you why... and what you can do about it.
"Writing Riches" is right for you if:
* You want to tap the profit-pulling power of compelling copy--and watch your products or services FLY off the shelf at blinding speeds!
* You want to know how changing just a few words on your website can double or even quadruple your sales--overnight!
* You already know the magic profit power of killer copy--but don\\\'t want to shell out $30,000 (or more) every time you need sales copy written.
* You\\\'re an entrepreneur or solo professional and want to write your own copy to get your web profit stream started.
* You want to train your on-staff copywriter in the secrets of proven direct-response copywriting that gets results.
* You plan to hire outside pro copywriters, and want to know the "inner secrets" of their craft--so you can know for sure if you\\\'re getting the real deal (and avoid getting ripped off!).
* You\\\'re a freelance copywriter who wants to learn dozens of new response-boosting tricks, the latest "Web 2.0" copy techniques, and how to attract higher-paying clients by the dozen.\''
Synopsis
There are more than 175 million websites on the Internet clamoring for attention, and, like yours, millions of them are trying to sell something. When it comes to writing marketing copy, what works in the brick-and-mortar world doesn’t necessarily grab Web consumers. And with developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract people’s attention.
Building on the revolutionary model of Web copywriting presented in the first edition of this book, this revised edition of Web Copy That Sells reveals Maria Veloso’s unique Trifecta Neuro-Affective Principle for the first time—which changes the minds of prospects in favor of your product or service, and accelerates their decision to buy whatever you’re selling. Veloso also introduces the concept of cyber bites, digestible morsels of copy that have a sales-advancing impact and are capable of creating significant buzz for any product or service. These two additions alone make this new edition a valuable resource not just for online marketers and copywriters but for anyone who sells anything—either on or off the Web.
One of the most widely acclaimed Web copywriters in the world, Maria Veloso also reprises her revolutionary copywriting approach based on five simple questions, which, when answered, make the copy practically write itself. Completely updated for the current online marketplace, this book provides powerful copywriting strategies that have been proven time and again in the e-commerce arena. Veloso crams all the information from her 12-hour, live seminars costing $997 into a comprehensive book that will help you to:
- Write sizzling and irresistible Web copy, e-mails, and marketing communications.
- Quickly turn any lackluster website into a “perpetual money machine.”
- Use hypnotically persuasive language and psychological tactics to compel Web surfers to buy.
- Avoid the most common mistakes that can wipe out your sales.
- Use cutting-edge approaches to drive traffic to your website, and easily land page-1 Google rankings for your business in record speed.
- Streamline your marketing message down to a powerful “cyber bite”—and significantly shorten the process of making an online sale.
- Keep abreast of the new rules for e-mail marketing and learn strategies to prevent your e-mails from getting blocked as spam.
- And more!
Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, this second edition unlocks the secrets to turning today’s online prospects into paying customers!
Maria Veloso is Director of Web Copywriting University, a sought-after speaker on Internet marketing strategies, and former Director of Creative Web Writing for Aesop Marketing Corporation. A 32-year copywriting veteran, she has generated millions of dollars in online sales for a diverse stable of clients through her unique model of direct-response Web copywriting. She lives in Los Angeles and can be reached at:
www.WebCopywritingUniversity.com.
About the Author
Maria Veloso (Los Angeles, CA) is Director of Web Copywriting University, a sought-after speaker on Internet marketing strategies, and the former Director of Creative Web Writing for Aesop Marketing Corporation.
Table of Contents
"Introduction
Chapter 1: GETTING STARTED: THE DYNAMICS OF WEB SELLING
Three Fundamental Rules for Writing Web Copy that Sells
The First Look
Web Copy Dos and Don’ts
--Five Ways to Write Scannable Copy
How to Become a Great Web Copywriter in Five Hours or Less
Chapter 2: A SIMPLE BLUEPRINT FOR WRITING KILLER WEB COPY
Creating the Blueprint: Five Simple Questions You Must Ask
Question 1: What is the Problem?
Question 2: Why Hasn't the Problem Been Solved?
Question 3: What Is Possible?
Question 4: What Is Different Now?
Question 5: What Should You Do Now?
The Anatomy of the Blueprint
Putting the Blueprint to Work
Five Easy Steps to Making Your Web Copy Sell
Reinforcing the Framework
Chapter 3: FROM PROSPECTS TO PURCHASERS: THE PSYCHOLOGICAL MOTIVATORS
The Zeigarnik Effect
The Cliffhanger
Neuro-Linguistic Programming
Embedded Commands
Presuppositions
Linguistic Binds
Reframing
The Commitment/Consistency Element of Influence
Cognitive Dissonance
Involvement Devices that Multiply Sales
--Involvement Devices and the Recovery Principle
Chapter 4: CRAFTING YOUR COPY
Constructing Your Web Copy
The A.I.D.A Principle
The Unique Selling Proposition
Making An Impression: The First Paragraph
The Offer You Can’t Refuse
Testimonials: It Can Happen to You
Talking About Money: How to Introduce the Price
Minor Purchase Technique
Daily Cost Technique
Keep on Selling: Writing the Order Form
The Money-Back Guarantee: A Deal Maker
The Close: Signing on the Dotted Line
--Call to Action
Get a Calling Card: The Opt-In Mechanism
How to Construct a Riveting Headline
--What’s in a Headline?
--The Building Blocks of Winning Web Headlines
Choosing Your Words: Tips, Terms and Concepts
Words to Avoid in Your Web Copy
Attention-Grabbing Words
Dos and Don’ts of Web Copywriting
Random Nuggets for Refining Your Web Copy
The Long and the Short of It: How Long Should Web Copy Be?
How Well Does Your Website Sell?
Formula for Mathematically Measuring the Selling Quotient of web Copy
Chapter 5: E-MAIL MARKETING: THE INTERNET’S KILLER APPLICATION
Traffic Conversion: Turning Visitors into Customers
Wagging the Website
Why Your E-Mail May Be More Important than Your Website --
The Frame-of-Mind Marketing Method for Writing E-Mails
Breaking the Sales Barrier
The Future of E-Mail Marketing
How to Make Sure Your E-Mail Is Delivered
--How to Avoid the Spam Blockers
How to Tell if Your E-Mail “Tests Positive” as Spam
How to Write E-Mail That’s Read
Seven Elements of E-Mails that Sell
Put the Competitive Edge into Your E-Mail Marketing
Adapt as Frame of Mind Changs
Using E-Mail to Get Attention
What Really Works on the Internet Sometimes Doesn’t
Chapter 6: ONLINE MARKETING COMMUNICATIONS: IT’S WHAT YOU DO AFTER PEOPLE VISIT YOUR WEBSITE THAT COUNTS
The Opt-In Offer: Your Most Important Asset
Five Keys to an Opt-In Offer that’s Impossible to Refuse
Presenting the Offer
How to Write Irresistible Autoresponder E-Mails
--Quick Primer on Autoresponders
--Crafting Autoresponses to Your Opt-In Offer
--Crafting Autoresponses to Customers
How to Format Your E-Mails for Optimum Readability
How to Write Free Reports/Promotional Articles
Guidelines for Writing Newsletters and E-Zines
Guidelines for Writing Online Ads, Signature Files, and Banner Copy
Three Tips for Writing Online Ads
Chapter 7: LAST BUT NOT LEAST: TYING IT ALL TOGETHER
Track It, Fix It: What to Do When Web Copy Is Not Working
Four-Steps to Web Copywriting Success
--Track Your Results
Traffic Generation: Getting the Word Out and the Visitors In
--Search Engine Positioning
--Pay-Per-Click Search Engines
--Linking Strategies"