Synopses & Reviews
Synopsis
It's hard to keep up and stand out in constantly growing and changing markets. To succeed you need absolute clarity about what your brand and your business offers; it's time to break the rules. The most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that's distinctly theirs. Wild Thinking provides the reader with unique access to thinking from the most original organizations in business today. If you've tough decisions ahead, this book will make high-level thinking easy to follow. It encourages you to see your business from new perspectives and demonstrates how to solve business challenges and build your brand.
Wild Thinking shares interviews with leading brand directors to provide readers with the confidence to run their businesses differently while sharing previously untold stories including McLaren's Chief Marketing Officer explaining who their nemesis is, what disappoints Ocado about their competitors, whether the people who work at Ascot see the brand in the same way as their visitors, and what wakes the Google brand up at 4am.
Synopsis
Who is McLaren's greatest nemesis?
What disappoints Ocado about their competitors?
What wakes the Google brand up at 4am?
Why does Wimbledon sweat the small stuff?
Wild Thinking will provide readers with the confidence to run their business differently, through unique access to thinking from the most original organizations in business today.
The most successful businesses in the world are singular in their goals, yet they express them in many different and creative ways, allowing them to own a space that's distinctly theirs. This book provides access to previously untold stories of how brand leaders at some of the most interesting global businesses solve their biggest challenges.
Including interviews with Google, Ocado, McLaren, Comic Relief, V&A, National Trust, Dropbox and more, each chapter of Wild Thinking explores a different question about life and work, ending with a single-minded point of view to help you consider your business from a new perspective.
It's hard to keep up and stand out in constantly growing and changing markets. To succeed you need absolute clarity about what your brand and business offers; it's time to break the rules.