World We Made Alex McKays Story from 2050

Our planet's future is too often described in terms of doom and despair. However, there is another perspective that is not only positive, but credible, too.

The World We Made describes a planet that is green, fair, connected, and collaborative. Based on extensive research, leading environmentalist Jonathon Porritt reveals how we can achieve a genuinely sustainable world by 2050 if we act immediately. Part history, part narrative, The World We Made describes the key events, technological breakthroughs, and lifestyle revolutions that could transform our planet, covering topics as wide-ranging as 3D printing, personal genomics, urban agriculture, and the digital landscape. The book's innovative ideas are brought to life with futuristic photographs, infographics, and hand-drawn sketches, while an extensive index provides the tools and tips needed to prepare for what's ahead.

The World We Made is essential reading for anyone interested in preserving our planet. All royalties will support the work of Forum for the Future, one of the world's leading sustainable development non-profits.

An optimistic story that depicts a world where things went right.--FastCoExist.com

The futuristic look in The World We Made is a powerful reminder of the many global challenges we must address today if we want to create a sustainable and equitable planet in the near future. As a business leader, I am evermore convinced after reading The World We Made that building a sustainable future urgently requires collaboration, technological innovation, and a shift to sustainable lifestyles being commonplace, but above all it needs leadership.--Kees Kruythoff, president of Unilever North America

Revealing the gift in the arms of the problem, Jonathon Porritt beautifully shows how your applied hope, fearless action, and relentless patience can turn the world we inhabit into the world we envision.--Amory Lovins, Founder and Chief Scientist, Rocky Mountain Institute

Jonathon Porritt's book dreams big, as if our future depends on it. And it does.--Richard Branson

Jonathon Porritt has, not for the first time, found both the facts and the spirit required for imagining a working future.--Bill McKibben, author of Oil and Honey: The Education of an Unlikely Activist

In a world where doom and gloom surrounds us everywhere, Jonathon Porritt shows us that another future is possible. . . Jonathon is arguably more responsible for helping to create that positive future than anyone I know.--Jeffrey Hollender, Co-founder of Seventh Generation and Co-chair of Greenpeace US

Jonathon Porritt has been a renowned figure in the world of sustainable development for the last 40 years. A former Director of Friends of the Earth, he is the founding director of Forum for the Future, and an eminent commentator, author, and broadcaster. He has been closely involved in developing the sustainability strategies for companies like Unilever, Nike, Pepsi, M&S, Telefonica, and Carillion, and is an advisor to the Prince of Wales and many other leaders in the field.