X The Experience When Business Meets Design

If you search for the "7 stages of experience," you're sure to find some of the most incredible thoughts on experience design going back to Walt Disney himself. But why is experience so important? Because the very people you're hoping to reach are now far too elusive, thanks to empowering and always-on social technologies. At the center of everything is the need for people to share experiences, including your products and services. X outlines the importance of user experience for executives to appreciate and also experience themselves. Through rich visualization and a balance of pragmatic and inspirational text, X artfully motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind.

It is designed to galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance engagement and relationships for a new generation of consumerism.

• Walks you through a "day in the life" of your connected consumer to see how shared experiences play a role in decision making
• Introduces the roles necessary to shape and steer meaningful and shareable experiences
• Shares new models to design experiences that rival those created by the best in the business
• Shows how to measure the impact of experiences and how experiences influence decisions and affect the bottom line

Discover how user experiences provide opportunities to organizations of all shapes and sizes and learn how to create remarkable and shareable experiences.

Welcome to a new era of business in which your brand is defined by those who experience it.

Do you know how your customers experience your brand today?

Do you know how they really feel?

Do you know what they say when you re not around?

In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share.

In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences.

This isn't your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within.

Brian shares more than the importance of experience. You'll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including:

• How our own experience gets in the way of designing for people not like us
• Why empathy and new perspective unlock creativity and innovation
• The importance of User Experience (UX) in real life and in executive thinking
• The humanity of Human-Centered Design in all you do
• The art of Hollywood storytelling from marketing to product design to packaging
• Apple's holistic approach to experience architecture
• The value of different journey and experience mapping approaches

The future of business lies in experience architecture and you are the architect.

Business, meet design.

X