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Powell's Staff:
Five Book Friday: In Memoriam
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Every year, the booksellers at Powell’s submit their Top Fives: their five favorite books that were released in 2023. It’s a list that, when put together, shows just how varied and interesting the book tastes of Powell’s booksellers are. I highly recommend digging into the recommendations — we would never lead you astray — but today...
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Brontez Purnell:
Powell’s Q&A: Brontez Purnell, author of ‘Ten Bridges I’ve Burnt’
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Rachael P.:
Starter Pack: Where to Begin with Ursula K. Le Guin
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Customer Comments
David G. Mitchell has commented on (3) products
Online Marketing Techniques for Real Estate Agents & Brokers: Insider Secrets You Need to Know to Take Your Business to the Next Level
by
Karen Vieira
David G. Mitchell
, July 09, 2009
Although Karen F. Viera targets real estate professionals in “Online Marketing Techniques for Real Estate Agents and Brokers,” she has really given all business owners an outstanding guide to the use of the internet in developing a robust business and an active and engaged clientele. In “Online Marketing Techniques,” Ms. Viera very persuasively makes the case for the use of websites, blogging and other on-line vehicles as necessary elements for any marketing strategy and she presents those elements in a methodical, easy to read fashion that is never condescending to her readers. Indeed, relatively complex internet marketing techniques such as “search engine optimization” are explained in a way that will allow even the most technologically challenged reader to apply Ms. Viera’s lessons to the everyday task of developing a business. Although “Online Marketing Techniques” offers a comprehensive examination of most aspects of on-line marketing and the use of both the internet and more traditional media in the development of a brand and a business, there is one glaring omission that Ms. Viera should address in her first revision of the work. Specifically, Ms. Viera fails to adequately explore the marketing power of social networking websites. Admittedly, she does reference Facebook, MySpace and similar sites in passing, but those types of social networks, along with Twitter and the rest of the ever-expanding universe of social media sites, deserve at the very least their own chapter, if not an entire section of the work. It is simply not enough to mention that marketing requires the use of Facebook, MySpace and other such sites. Effective use should be fully explained. Ms. Viera’s treatment of social networking sites notwithstanding, “Online Marketing Techniques for Real Estate Agents and Brokers” remains an excellent primer on the use of the internet and traditional media in the development of a cohesive marketing strategy – both for real estate professionals and for anyone who wants to develop their business to its fullest potential. The Internet is not going away any time soon, but businesses that fail to follow Ms. Viera’s advice may very well find themselves unable to compete in the digital age.
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The Complete Guide to Investing in Exchange Traded Funds: How to Earn High Rates of Return - Safely
by
Maeda, Martha
David G. Mitchell
, July 09, 2009
Exchange traded funds (“ETFs”) now enjoy increasing popularity in investment circles. If you are not a sophisticated investor, however, you may be intimidated by the notion of investing in an ETF. If so, Martha Maeda’s “The Complete Guide to Investing in Exchange Traded Funds: How to Enjoy High Rates of Return – Safely” is an excellent resource for anyone who wants to fully understand how and why ETFs should fit into a personal investment strategy. “Investing in Exchange Traded Funds” considers the history of ETFs, from their origin in Amsterdam in the late 18th century to the present, and offers a comprehensive examination of the recent laws and events that have thrust ETFs into public consciousness in the past decade. Ms. Maeda does an excellent job of abstracting the very complex history of the ETF and the even more complex economic theories underlying ETFs to present a cohesive and relatively understandable guide for investors who want to pursue the security and growth that ETFs offer. Although Ms. Maeda’s book makes ETFs much more accessible to casual investors, “Investing in Exchange Traded Funds” is not ideal for novice market participants who do not have a basic understanding of fundamental investment concepts. Accordingly, Investors who are taking their first steps into the stock market should consider a more basic examination of investment markets, such as “The Complete Guide to Online Investing: Everything You Need to Know Explained Simply” by Michelle Hooper before they jump into “Investing Exchange Traded Funds.” Anyone who is dissatisfied with their investment portfolio, or who wants to experience better returns on their current investments, should be aware of ETFs and how they might contribute to the growth of their portfolio. Martha Maeda’s “The Complete Guide to Investing in Exchange Traded Funds: How to Enjoy High Rates of Return – Safely” offers an excellent guide for those investors who are ready to consider ETFs. After reading “Investing in Exchange Traded Funds,” even investors who are new to the concept of ETFs will be well prepared to discuss ETFs with their investment advisors, and to make better informed decisions about their investments.
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The Complete Guide to Organizing Your Records for Estate Planning: Step-By-Step Instructions [With CDROM]
by
Peragine, John N., Jr.
David G. Mitchell
, July 09, 2009
It is said that the only certainties in life are “death and taxes.” We can try to avoid taxes but, when it comes to dying, all we can do is prepare ourselves. That preparation should include proper estate planning. In "The Complete Guide to Organizing Your Records for Estate Planning," John N. Peragine, Jr. delivers a comprehensive resource for everyone who has yet to develop an estate plan or who merely wants to update their current plan. Estate planning is about much more than simple will preparation. Mr. Peragine clearly and cohesively explains all of the elements of an effective plan, from the assembly of relevant documentation, preparation of a farewell letter to loved ones, preparation of a will, expression of instructions regarding the desired treatment of minor children, lists of employers and service providers who should be notified, funeral decisions and numerous other finer points that everyone should consider in order to ensure an effective administration of one’s estate. By following Mr. Peragine’s instructions, we cannot stave off our death, but we can do a great deal to ensure that our wishes are followed after we are gone and that our loved ones do not have to endure an onerous probate process. "The Complete Guide to Organizing Your Records for Estate Planning" is bundled with a companion CD-ROM that provides all of the forms and templates referenced in the book and which makes the compilation and organization of the relevant documentation that much easier. Quite simply, anyone who has loved ones – whether family, friends or pets – or who has any specific intent with respect to the disposition of his or her assets, must have a viable estate plan. "The Complete Guide to Organizing Your Records for Estate Planning" provides an outstanding guide to creating such a plan and will make a wonderful addition to any and every home library. In addition, this book can serve as an outstanding guide for estate planning professionals, as they guide their clients.
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