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Powell's Staff:
Five Book Friday: In Memoriam
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Every year, the booksellers at Powell’s submit their Top Fives: their five favorite books that were released in 2023. It’s a list that, when put together, shows just how varied and interesting the book tastes of Powell’s booksellers are. I highly recommend digging into the recommendations — we would never lead you astray — but today...
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Brontez Purnell:
Powell’s Q&A: Brontez Purnell, author of ‘Ten Bridges I’ve Burnt’
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Rachael P.:
Starter Pack: Where to Begin with Ursula K. Le Guin
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Customer Comments
KathyTeel has commented on (3) products
How to Use the Internet to Get Your Next Job
by
Nagle, Janet
KathyTeel
, February 03, 2010
“The Internet,” writes Janet Nagle, “has become the middleman between job seekers and employers.” You might find that a scary prospect, but this book will go a long way toward alleviating your fears. I wish I'd had this book even five years ago. I was out of a job and unable to find work. I'm not very old—just in my thirties—but the idea of using the Internet for more than locating potential jobs seemed absurd. Nothing could ever replace the well-placed phone call and the face-to-face encounter—or so I believed. But it took me two-and-a-half years to find my present job, mostly because I insisted on doing things my way. In reading this book, I see it could have taken me a lot less time and saved me a lot of heartache and frustration. Each chapter opens with a glossary of 'Internet Lingo.' Nagle tells you exactly what you need to know to put her advice into action. She takes you through the online job search, then shows you how to use technology in designing your resume. She also gives you the inside scoop on how companies choose candidates: what they're looking for, what key words and phrases they want to see in your materials, and how they evaluate your 'online persona' (a new concept to me, but one I plan to exploit). The chapter on telling a job from a scam was eye-opening. And I really appreciated the appendices, in which she gave lists of top job sites, niche job sites, and state-specific job sites. This book is informative and well written—an excellent resource, and one I will be happy to recommend to my friends. I'd rate this book 5/5 stars.
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The Complete Guide to Writing Effective College Applications & Essays for Admission and Scholarships: Step-By-Step Instructions [With CDROM]
by
Kathy L. Hahn
KathyTeel
, January 29, 2010
This book's promotional material says it will provide the reader with the tools necessary for completing a college application and writing a strong entrance essay. I found that it did more than that: it helped me think in terms of life strategy, looking at my daughter's academic career as a whole and not simply as a series of events to be gotten through on the way to college. The authors place the real start of the college application process back in eighth grade, when students start signing up for electives. It moves forward from there, asking if the individual student is cut out for college, what the student is looking for in a college, and then telling the student how to prepare to apply for the college of their choice. The authors are realistic and their questions are helpful in developing a strategy. The authors begin talking about writing effective admittance essays in the second section. By then, I was more excited about the prospect of helping my daughter write them, because I could see the value and worth in them. (As a side note, I appreciate the insight that, if students hate writing these essays, college administrators hate reading them. And yet, the authors point out that the essays are crucial, because they help administrators figure out who a person really is beneath that GPA and list of accomplishments.) The authors write in an accessible, folksy style. I'm sure for some that will be a selling-point, though I must confess, I found it distracting. The authors include a lot of case studies, though, and I particularly liked those: stories from real college applicants, putting flesh on the authors' advice. Over all, I highly recommend this book. It will be one I return to again. I would give it 4/5 stars.
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Complete Guide to E mail Marketing How to Create Successful Spam Free Campaigns to Reach Your Target Audience & Increase Sales
by
Bruce C Brown
KathyTeel
, January 29, 2010
Bruce Brown is an experienced email marketer with a lot to teach a beginner. This guide doesn't assume that the reader has experience, though; instead, Brown takes the time to define terms and explain how the process of email marketing works—and doesn't work. He even includes case studies later in the book to show exactly what the true potential of this technique really is. The book is easy to read, too. A clear table of contents provides an excellent starting place, but the whole book is laid out in direct language (not insider or technical language), with many bullet points, graphics and insets that make information easy to find and to read. The reader can easily find and absorb what he or she needs. One of the most important things this e-book does is to thoroughly explore the differences between email marketing and spam. Brown has a clear grasp of the history, legislation, and effectiveness of both email marketing and spam, and is strongly committed to teaching others how to do it right—to market effectively while avoiding spam altogether. A new marketer should definitely take the time to read those sections and learn the very important differences between the two. In fact, one of the most admirable elements of this book is the high ethical standards Brown insists upon at every step. He insists up on things like, "You are not supposed to send information that your email list will have no valuable use for," (p 42). Pages 36-37 include a bulleted list of ways in which email marketing should never be used because it would beb unethical. The information in this book is valuable, but it's the user-friendly layout and high ethical standards that earn this book 5/5 stars.
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