Synopses & Reviews
This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he reveals that candidates' self-interest in winning leads to avoiding dialogue or substantive campaign discourse. Third, the text demonstrates the beneficial effects produced by the little dialogue that actually occurs and finally, pinpoints the forces responsible for these rare occurrences.
Review
"Recommended for upper-division undergraduate, graduate, and research libraries." Choice"The deliberative character of political campaigns is an important subject worthy of careful and serious attention, which is what it receives in Adam Simon's The Winning Message." Perspectives on Politics
Table of Contents
'1. Introduction; 2. Dialogue: a standard for campaign discourse; 3. Understanding campaigns: background, theory, and methods; 4. The ventriloquist\"s hand: a game-theoretic model of campaigns; 5. Duck or Punch? Dialogue in a California Gubernatorial Election; 7. Explaining and predicting the occurrence of dialogue; 8. Conclusion: toward more substantive campaign discourse.\n
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