The Asian Advantage

Asian Advantage is the most comprehensive and up-to-date strategic resource for managers and executives expanding their operations in Asia. Packed with current data on business, economic, cultural, and political conditions in each of the regions 14 most active countries, Asian Advantage provides a blueprint for doing business in the worlds fastest growing area.Many books on Asian business take a more “macro” political-economic approach or a “micro” country-specific or business practice approach. Asian Advantage combines current data with a rigorous strategic model to provide a unique practical resource for understanding the business dynamics of the region.

The definitive resource for building a global strategy in Asia—from Japan to New Zealand.

George S. Yip is adjunct professor at the Anderson Graduate School of Management at UCLA. In 1998 he will be a visiting professor at Oxford University and the China-Europe International Business School. He is represented as a speaker by the Leigh Bureau.