Synopses & Reviews
At any one time, hundreds of thousands of people feel stuck professionally, and don't know what to do to get out of their rut. In today's complex business world, the brutal reality is that there are no guarantees for success. Ironically, it is not all that difficult to dramatically increase the odds in favor of making significant advancements. There are ways to minimize risk and maximize success, and The Answer presents a process for structuring and distributing practical wisdom, experience, skills, education, and support for the millions of people who want to achieve financial success.
At the core of this process are three observations of fundamental obstacles to success as well as the lessons developed to overcome them. The first observation is:
Most people are unconsciously conditioned to fail.
Neuroscience is now at the forefront of understanding why people do what they do, and more importantly, why they don't do what they know they should be doing. In addition, the latest research in simple quantum physics is pointing to how powerful our thinking is in helping us connect to people, resources, tools and the infinite intelligence that governs all of life. The Answer will help individuals rewire their brains to succeed by applying a revolutionary neural reconditioning process that will transform them at their core, so they can succeed no matter what they currently know or understand. It will also teach them how to attract and use newly discovered uncommon senses to achieve business success.
Second, people don't really know how to consistently get ahead or grow.
Most people don't look objectively at what their highest income producing activities are. Theyspend most of their days doing mundane, low income-producing activities. In order to really succeed in business, one must learn what his or her unique abilities and beliefs are, then combine them with the highest income-producing activities on a daily basis.
Third, one must play the game of business like pros, not amateurs.
The right systems, coaches, or support to succeed in today's highly competitive business landscape are hard to find. The Answer reverse engineers the beliefs, habits, thoughts, and actions that have been used to build 18 multi-million dollar companies. Anyone who is serious can follow this step-by-step process to achieve a predictable transformation in growing his or her career or business and start making the kind of money needed to live an extraordinary life.
Review
"The Answer is absolutely a must read for anyone interested in a new and much higher level of prosperity. John and Murray have helped me more than triple my business income and they can do the same for you. I highly recommend it." --Dharma Singh Khalsa, MD, America's #1 Brain Longevity Specialist
Review
"A brilliant formula for growing any business and living an extraordinary life - entrepreneurial wisdom embodied in a proactive, balanced approach to living. A must read!" --Stephen R. Covey, author of The 7 Habits of Highly Effective People and The 8th Habit: From Effectiveness to Greatness
Review
"Everyone wants the answers to life's probing questions, particularly of business, financial freedom and how to make your life a masterpiece. My friends John and Murray have made their lives masterpieces and share from deep profound insight how you can make yours the same or even better." -- Mark Victor Hansen, co-creator, #1 New York Times bestselling series Chicken Soup for the Soul ®, co-author, Cracking the Millionaire Code and The One Minute Millionaire
Review
"If you really want to attract and make things happen faster in your business and life, read The Answer now! John Assaraf and Murray Smith will put you on the road to riches as fast as anyone I know. Read it and give a copy to your best friend." -- Bob Proctor, of The Secret and author of You Were Born Rich
Review
"This book does not hold anything back. It's got it all. How to THINK like someone who should be wealthy and then how to back it up with killer growth strategies backed by step-by-step plans for super growth. A must read for any CEO serious about amassing a fortune." -- Chet Holmes, bestselling author of The Ultimate Sales Machine
Review
"There are great books on the unlimited power of our minds to co-create the circumstances of our dreams. There are even more books on business development and the management of those dreams. What makes The Answer so remarkable is that finally both dimensions have been wonderfully explained and integrated into what is destined to be the 'how to' book of the century. Read and win!" -- Ian Percy, author Infinite Possibilities - Make Your Life a Masterpiece.
Review
"This book is a masterpiece! I couldn't stop reading it. It is by far the best book I have ever read on how to use the law of attraction and the latest breakthroughs in neuroscience to quantum leap the growth of any business. It is now required reading for all my staff and students." --Jack Canfield, co-author of The Success Principles and co-creator of the Chicken Soup for the Soul series
Review
"This book is the first AND ONLY one I've seen that teaches you how to harness all three of the laws of attraction; gestation AND action together, to make extraordinary things start happening in your business right away! John and Murray have packaged a lifetime of highly result-certain expertise into this content-rich book. If you business isn't living up to your vision, this is the one book and philosophy of predictable, unstoppable growth that you need to read, learn...and do!" --Jay Abraham, Marketing Guru
Review
"The Answer is inspiring. It motivates you to go after the grandest version of the greatest life and business you ever envisioned for yourself with the knowledge that it is absolutely possible. The Answer gives you the tools to change your life. This is one of the most exciting books I have ever read." -- Suzanne Somers
Review
"The Answer is a pragmatic and easy to use formula for building a solid entrepreneurial business. Read it, and most importantly, take action upon it!" -- James Arthur Ray, author of Harmonic Wealth®, The Secret of Attracting the Life You Want and The Science of Success
Synopsis
What would it take to make all your dreams come true? In The Answer, John Assaraf, a key team member behind the phenomenal success of The Secret, and business growth expert Murray Smith demonstrate bold, new ways to harness the unlimited power of your mind and imagination in order to achieve exactly what your heart desires. Then, they offer practical steps to grow any organization or business into a meaningful and profitable enterprise that can flourish in any economy or business climate.
In The Answer, you'll learn how to:
Attract more of the right customers to any business
Create your own business blueprint for success in any field
Pinpoint your own passions and achieve your business goals
Use the Law of Attraction to create the business of your dreams
Rewire your brain to make success inevitable
Make the right decisions with confidence and certainty
Reduce your learning curve from years to moments
Develop the mindset of a mega-millionaire
The Answer brings together decades of research from such areas as neuroscience, quantum physics, business coaching, and practical, hands-on business development to give you the confidence you need and the specific step-by-step actions to follow to build the business -- and life -- of your dreams.
Synopsis
A key team member behind The Secret and his business partner offer the specific tools and mental strategies to help readers leap ahead in any career or business venture and achieve major financial success.
In this visionary work, New York Times bestselling author John Assaraf and business guru Murray Smith reinvent the business book for the twenty-first century. Two of the most successful entrepreneurs in the world, they combine forces to bring their special insights and techniques together in a revolutionary guide for success in the modern business environment.
Assaraf and Smith know how to minimize risk and maximize success, and The Answer provides a framework for sharing their wisdom, experience, and skills with the millions of people who want to accomplish their own dreams in life. Using cutting-edge research into brain science and quantum physics, they show how readers can actually rewire their brains for success and create the kind of extraordinary lives they want. By teaching readers how to attract and use newly discovered "uncommon" senses to achieve business success, the authors demonstrate the beliefs, habits, thoughts, and actions that they have used to build eighteen multimillion-dollar companies.
Any reader who follows this step-by-step process to build his or her career will experience an enormous life transformation and reach an exceptional level of living.
About the Author
John Assaraf is one of the experts featured in the film and book The Secret, which he helped launch into a worldwide phenomenon. He has shared his expertise on achieving financial freedom and living an extraordinary life with millions of viewers on Larry King Live, The Ellen DeGeneres ShowMurray Smith is a business growth expert who has built thirteen businesses, including Indian Motorcycle which he bought just the name from bankruptcy and built it into the second largest U.S. motorcycle company. He has helped thousands of small business owners in thirty countries and has been featured in national and international media, including Forbes, Entrepreneur, CBC, CNN, and NBC. Murray currently owns three companies that help business owners discover new and untapped revenues by focusing on strategies to help increase revenues from their existing clients and attract new clients. Learn more at <> and <>.John Assaraf is one of the experts featured in the film and book The Secret, which he helped launch into a worldwide phenomenon. He has shared his expertise on achieving financial freedom and living an extraordinary life with millions of viewers on Larry King Live, The Ellen DeGeneres ShowMurray Smith is a business growth expert who has built thirteen businesses, including Indian Motorcycle which he bought just the name from bankruptcy and built it into the second largest U.S. motorcycle company. He has helped thousands of small business owners in thirty countries and has been featured in national and international media, including Forbes, Entrepreneur, CBC, CNN, and NBC. Murray currently owns three companies that help business owners discover new and untapped revenues by focusing on strategies to help increase revenues from their existing clients and attract new clients. Learn more at <> and <>.
Table of Contents
Contents
Introduction: The Question
1. Inside the Box: John's Story
2. The Search for How the World Works
3. The Law of Attraction
4. The Universe Inside Your Brain
5. How to Change Your Mind
6. Your Dream Business
7. The Neural Reconditioning Process™
8. Neural Reconditioning FAQs
9. The Important Things: Murray's Story
10. Vision, Focus, Action
11. Your Ideal Customer
12. Innovating Your Business
13. Finding Your Business's DNA
14. Reaching Your Ideal Customer
15. Big Thinking
Conclusion: The Path
Acknowledgments
Appendix 1 Customer Survey Forms
Appendix 2 The Five Major Industries: Common Hot Buttons
Appendix 3 Distribution Channels, Marketing Strategies, and Marketing Tactics
Appendix 4 The Five Major Industries: Common Distribution Channels and Marketing Strategies
Resources