Synopses & Reviews
Written by consultants and academics from key disciplines within the food industry, this book is the first work to bring together information and techniques on the factors affecting the marketing and development of children's food. The book is designed to provide a practical insight and is of value for anyone directly involved with studying the development and marketing of children's food products.
Table of Contents
Influences On Food Choice Within The Family. How To Make Effective Advertising Aimed at Children. Starting the Day Right. Why Tastes Change. Children's Nutrition: Drivers for Change. The Politics of Advertising to Children. How Packaging Works with Children. How Much Does Food and Drink Advertising Influence Children's Diet. Children's Views on Food and Nutrition: A Pan European Study. International Influences on Children Food and Drink