50
Used, New, and Out of Print Books - We Buy and Sell - Powell's Books
Cart |
|  my account  |  wish list  |  help   |  800-878-7323
Hello, | Login
MENU
  • Browse
    • New Arrivals
    • Bestsellers
    • Featured Preorders
    • Award Winners
    • Audio Books
    • See All Subjects
  • Used
  • Staff Picks
    • Staff Picks
    • Picks of the Month
    • 50 Books for 50 Years
    • 25 PNW Books to Read Before You Die
    • 25 Books From the 21st Century
    • 25 Memoirs to Read Before You Die
    • 25 Global Books to Read Before You Die
    • 25 Women to Read Before You Die
    • 25 Books to Read Before You Die
  • Gifts
    • Gift Cards & eGift Cards
    • Powell's Souvenirs
    • Journals and Notebooks
    • socks
    • Games
  • Sell Books
  • Blog
  • Events
  • Find A Store

Don't Miss

  • Spring Sale: 25 Select Fiction and Nonfiction Books
  • Powell's Staff Top Fives
  • Powell's Author Events
  • Oregon Battle of the Books
  • Audio Books

Visit Our Stores


Renee Macalino Rutledge: Powell's Q&A: Renee Macalino Rutledge, author of 'One Hundred Percent Me' (0 comment)
Could you describe your latest book, One Hundred Percent Me?
A little girl is used to hearing questions about her looks all the time. "Where are you from?" "What are you?" These questions are a constant reminder from others that she is different. As she embraces her identity and culture, she teaches others that she belongs, that the differences they notice are part of what make her unique, special, and herself....
Read More»
  • Kelsey Ford: Celebrate Short Story Month: 7 Recommendations Based on 7 Collections We Love (0 comment)
  • Keith Mosman: Powell's Picks Spotlight: Jacqueline Woodson and Leo Espinosa's 'The World Belonged to Us' (0 comment)

{1}
##LOC[OK]##
{1}
##LOC[OK]## ##LOC[Cancel]##
{1}
##LOC[OK]## ##LOC[Cancel]##

Universal Principles of Design Revised Edition

by William Lidwell, Kritina Holden, Jill Butler
Universal Principles of Design Revised Edition

  • Comment on this title
  • Synopses & Reviews

ISBN13: 9781592535873
ISBN10: 1592535879



All Product Details

View Larger ImageView Larger Images
Ships free on qualified orders.
Add to Cart
$35.00
New Flexible
Ships in 1 to 3 days
Add to Wishlist
QtyStore
1Burnside
20Local Warehouse

Synopses & Reviews

Publisher Comments

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20” rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

Synopsis

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general considerations important to successful design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the ideas applied in practice. From the 80/20 Rule to the Weakest Link, every major design concept is defined and illustrated.

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work--until now.

Just a few of the principles that will broaden your design knowledge, promote brainstorming, and help you check the quality of your work

  • Baby-Face Bias
  • Expectation Effect
  • Golden Ration
  • Ockham's Razor
  • Proximity
  • Scaling Fallacy

The book is organized alphabetically so that principles can be easily and quickly referenced by name. For those interested in addressing a specific problem of design, the principles havealso been indexed by questions commonly confronting designers (How can I help people learn from my design? How can I enhance the usability of a design? How can I make better design decisions? ...).

Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Side notes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.


About the Author

William Lidwell is the Director of Design at Stuff Creators Design in Houston, Texas. He is author of the best-selling design book, Universal Principles of Design, which has been translated into 12+ languages; Deconstructing Product Design, a social deconstruction of 100 classic products; and lecturer of two video series on design: "How Colors Affect You: What Science Reveals" available from The Great Courses, and "The Science of Logo Design" available from Lynda.com.William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.William Lidwell writes, speaks, and consults on topics of design and engineering. He is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.

What Our Readers Are Saying

Be the first to share your thoughts on this title!




Product Details

ISBN:
9781592535873
Binding:
Flexible
Publication date:
01/01/2010
Publisher:
Quarto Book Group
Edition:
REV
Pages:
272
Height:
.90IN
Width:
8.40IN
Thickness:
1.00
Number of Units:
1
Copyright Year:
2010
UPC Code:
2801592535875
Author:
William Lidwell
Author:
Kritina Holden
Author:
Jill Butler
Author:
Kritina Holden
Author:
Jill Butler
Subject:
General-General
Subject:
core design
Subject:
golden ratio
Subject:
UPOD

Ships free on qualified orders.
Add to Cart
$35.00
New Flexible
Ships in 1 to 3 days
Add to Wishlist
QtyStore
1Burnside
20Local Warehouse
Used Book Alert for book Receive an email when this ISBN is available used.
{1}
##LOC[OK]##
{1}
##LOC[OK]## ##LOC[Cancel]##
{1}
##LOC[OK]## ##LOC[Cancel]##
{1}
##LOC[OK]##
{1}
##LOC[OK]## ##LOC[Cancel]##
{1}
##LOC[OK]## ##LOC[Cancel]##
{1}
##LOC[OK]##
{1}
##LOC[OK]## ##LOC[Cancel]##
{1}
##LOC[OK]## ##LOC[Cancel]##
{1}
##LOC[OK]##
{1}
##LOC[OK]## ##LOC[Cancel]##
{1}
##LOC[OK]## ##LOC[Cancel]##
  • Twitter
  • Facebook
  • Pinterest
  • Instagram

  • Help
  • Guarantee
  • My Account
  • Careers
  • About Us
  • Security
  • Wish List
  • Partners
  • Contact Us
  • Shipping
  • Sitemap
  • © 2022 POWELLS.COM Terms

{1}
##LOC[OK]##
{1}
##LOC[OK]## ##LOC[Cancel]##
{1}
##LOC[OK]## ##LOC[Cancel]##
{1}
##LOC[OK]##
{1}
##LOC[OK]## ##LOC[Cancel]##
{1}
##LOC[OK]## ##LOC[Cancel]##
{1}
##LOC[OK]##
{1}
##LOC[OK]## ##LOC[Cancel]##
{1}
##LOC[OK]## ##LOC[Cancel]##
{1}
##LOC[OK]##
{1}
##LOC[OK]## ##LOC[Cancel]##
{1}
##LOC[OK]## ##LOC[Cancel]##