Synopses & Reviews
Why is wine so difficult? It might be because we in the industry have long used ridiculous tasting notes to describe wine, even though these descriptions fail to encapsulate all that a wine offers. "Notes of blackberries, tobacco, and leather." How does this odd list of a few flavors help you decide if you will like a wine?
"Wine Hack" offers a new way forward. Learn wine like we in the industry learn wine. Spoiler: lots of tasting! This interactive book asks you to taste along with everyday food, drinks, and widely available wines to learn the four attributes that describe all wines, and even learn a few tricks for pairing wine with food.
This is the first book on wine that starts with your mouth, not your head. Teach your mouth wine and you will learn to find wines you love on a regular basis, no matter how snooty that wine shop guy is.
Synopsis
Will promote and market the book on social media such as: Website url: winehack.nyc Twitter Handle: donedrinkin Facebook page: jeffrey schiller LinkedIn: Jeffrey schiller and IG WINEHACK
Will send copies to the Food Network / Cooking Channel and pitch to them on a tv show that explores the wine regions of the world.
Will visit the leading MBA and graduate schools and present to their wine clubs (Georgetown, Columbia, Yale, Harvard, Duke, and many more have these clubs)
Will visit being a panelist at wine events in NYC (Wine Riot, for example)
Will also develop a short series of youtube videos that guide people through the interactive / tasting portions of the book
About the Author
Jeffrey Schiller is a marketer by training and wine industry veteran of 8 years. His work started at leading consumer package goods company, Procter and Gamble, and continued at Treasury Wine Estates in Napa, California after obtaining his MBA from Georgetown University's McDonough School of Business. He currently works for leading wine importer Deutsch Family Wine and Spirits and resides in New York City.
Table of Contents
Chapter 1: El Corazón del Problema
Chapter 2: All You Need to Know about Wine
Chapter 3: Explaining Some Science behind the Magic
Chapter 4: Finding God: Food and Wine Pairing
Chapter 5: Advanced Concepts
Chapter 6: Story Time
Epilogue: Be a BOSS