Synopses & Reviews
Synopsis
Doing research can make all the difference between a good design, and a great one
This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work, making it a design essential
Most experienced designers would quantify this necessary "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work.
As designers embrace research methodologies, they share a common vernacular with their clients, and establish respect as idea people. In an increasingly crowded marketplace, embracing research practices will ensure a continued viable role for designers in business. No other books address this issue for student and professional graphic designers. Books on how to do research are usually aimed at writers, business marketers, and scientists. The ability to execute effective research methods is as important to a career in graphic design as the ability to build a grid or layout a page. Understanding the needs of the client and the client's market are essential components of creating value.
Synopsis
Completely revised with all new case studies, photos, graphics, and updated technical information, A Designer's Research Manual provides a comprehensive guide to what design research is, why it's necessary, how to do it, and how to apply it--making it a design essential
Most experienced designers would quantify this necessary "legwork" with the term research. By engaging in competitive intelligence, customer profiling, and color and trend forecasting, authors Ken and Jenn Visocky O'Grady show that designers can bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Research is the basis of all good design work, and understanding the needs of the client is essential to creating value.
Synopsis
Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process.
A Designer's Research Manual was one of the first books to apply research practices to the benefit of visual communication designers. This long awaited second edition follows more than a decade of active use by practitioners, design educators, and students around the world. Comprehensively updated, A Designer's Research Manual second edition includes:
- Over 25 proven research strategies and tactics
- Added content about planning research, analyzing results, and integrating research into the design process
- Suggestions for scaling research for any project, timeline, or budget
- All new in-depth case studies from industry leaders, outlining strategy and impact
- Updated images, illustrations, and visualizations
- Quick Tips for rapid integration of research concepts into your practice