Synopses & Reviews
Synopsis
Made to Stick by Chip Heath meets Thing Explainer by Randall Munroe in this unique illustrated guide that blends history, psychology, and economics in a smart, highly visual, and easily digestible way to help you navigate today's post-truth landscape. We've never had more access to information--and powerful entities have never had more access to us. With the average person receiving 4,000 to 10,000 media messages a day, it's no wonder we struggle to separate the news from the noise and fact from fiction. But in these unprecedented times, it's essential to democracy that we do. The question is: how?
How to Win the War on Truth is here to help. You'll learn about how the marketing tactics that led to eggs and bacon on breakfast plates and diamonds in engagements rings evolved into the propaganda tactics that influence public opinion and policy today.
You'll also learn how our perceptions on hot-button issues like global warming, gun control, and vaccines are shaped, and who stands to benefit from all this misinformation. By understanding the basic principles of propaganda and learning from the past, we can make choices that reflect our values, empower ourselves, and empower others.
Synopsis
Made to Stick by Chip Heath meets Thing Explainer by Randall Munroe in this illustrated guide to navigating today's post-truth landscape. The average person receives 4,000 to 10,000 media messages a day.
It's no wonder we struggle to separate the news from the noise and fact from fiction--but in these unprecedented times, it's essential to democracy that we do.
For anyone struggling to figure out how to live--and vote--their values, How to Win the War on Truth is here to help. You'll learn:
- The history of propaganda, from Edward Bernays to Fox News
- Why simple messages are so powerful
- How social messaging creates unconscious biases
- Who profits from propaganda
- How propaganda is manufactured and delivered directly to you
Filled with real-world examples of popular disinformation campaigns that impact every citizen and clever illustration, How to Win the War on Truth will help you see the world with clear eyes for the first time.
Synopsis
Made to Stick by Chip Heath meets Thing Explainer by Randall Munroe in this illustrated guide to navigating today's post-truth landscape, filled with real-world examples of disinformation campaigns. The average person receives 4,000 to 10,000 media messages a day.
It's no wonder we struggle to separate the news from the noise and fact from fiction--but in these unprecedented times, it's essential to democracy that we do. For anyone struggling to figure out how to live--and vote--their values, How to Win the War on Truth is here to help. You'll learn:
- The history of propaganda, from Edward Bernays to Fox News
- Why simple messages are so powerful
- How social messaging creates unconscious biases
- Who profits from propaganda
- How propaganda is manufactured and delivered directly to you
Filled with real-world examples of disinformation campaigns that impact every citizen and clever illustration, How to Win the War on Truth will help you see the world with clear eyes for the first time.
Synopsis
Made to Stick by Chip Heath meets Thing Explainer by Randall Munroe in this illustrated guide to navigating today's post-truth landscape, filled with examples of modern-day propaganda campaigns. We're bombarded with information like never before. Some of it's true, some of it's spin, and some of it's flat-out fake news. And that's by design. Propaganda helps governments and corporations sell us products, lifestyles, and ideas. Sometimes their agenda is harmless, but other times it's destructive. It's not easy to spot the difference, but when it comes to preserving democracy and fighting for our rights, it's essential that we do.
Whether you want to be informed on the issues or debunk misinformation wherever you encounter it, How to Win the War on Truth is here to help. You'll learn:
- The history of propaganda, from Edward Bernays to Fox News
- Why simple messages are so powerful
- Who profits from propaganda
- How propaganda is manufactured and delivered directly to you
- How to find the truth for yourself
Filled with cleverly illustrated real-world examples of propaganda in all its forms, How to Win the War on Truth will help you see the world with clear eyes for the first time.