Synopses & Reviews
Synopsis
Induction to the purchase
In consumer society, where all echoes are adulterated - Karl Marx is the man of chocolate with the caramel layer and Che Guevara has killed Spider-Man - identity becomes a main topic. Leopoldo Canapone, protagonist of Super Customer, every day witnesses the procession of customers infatuated by the commercials and promotional offers. Canapone had an personal identity. Aspiring actor, Leopoldo was sure he would enter the Cinecitt Studios. He wrong a few hundred meters. Years later, he was hired in the supermarket near the movie studios, but also it was art because, as a sales clerk, he had to wear a mask and smile to the audience.
" The customer is a fucked customer and not a fucking customer " - Leopoldo Canapone.