Synopses & Reviews
Synopsis
You would think that established companies with their histories, their workforces, their brands, their products and services, their capabilities of all kinds, must surely be able to co-exist with the new digital age corporations after the 4th Industrial Revolution. But there is no divine right that they will do so. Many, perhaps most, will not make the transition to sustainable survival. In this important book, David Guillebaud explores the forces of disruption digital technologies, Big Data, algorithms, millennial customers, new business and organizational models showing where they will affect traditional businesses. He demonstrates that the inertia of many companies in the face of fundamental disruptive forces is explained by managerial denial and he explores why this is so. But all is not necessarily lost. He shows what it takes to move beyond denial to acceptance of reality, the things that must be done for there to be a prospect for survival in the disruptive age, and alternative strategies for success. And what leaders for this new world look like "
Synopsis
We live in a world of constant change and disruption caused mainly by new technology. Yet, in business, there is widespread apathy, paralysis and confusion in many established companies in face of the obvious scope, scale, reach and pace of disruptive change. Why? Because Denial is the natural default response, given how executives' brains function and how they are trained.This important book examines why companies seem paralysed in the headlights of onrushing digital and other disruption. In analysing and understanding this tendency towards denial in companies, the author is then able to guide executives to begin seeing a new perspective to coping with the transformation challenge that faces them. Full of insightful case studies and lessons gained from the author's work with leading companies, this is a hugely timely book when virtually all companies and executives must deal with the threat of disruptive change.Written by an experienced consultant who has advised several leading companies in their transformation programs.A very timely book - this topic will continue to be one of the most debated and talked about in business.