Synopses & Reviews
Synopsis
The Moderating Role of Institutional Country Differences on Corporate Reputation Effects.- Institutional Country Distances and Firm-specific Resources as Moderators of Corporate Reputation Effects.- National Culture Approaches as Antecedents of Corporate Reputation Perceptions.
Synopsis
Publication in the field of economic sciences
Synopsis
Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses. She shows that country-specific factors like cultural or political factors, but also institutional differences between countries as well as firm-specific resources in a country influence the corporate reputation-consumer behavior relationship. Additionally, an overview of the main cultural approaches and how they influence consumers' corporate reputation perceptions is given.