Part I: Introduction:.1. The Concept of Strategy:.
Introduction and Objectives.
The Role of Strategy in Success.
A Framework for Analyzing Business Strategy.
A Brief History of Business Strategy.
The Distinction between Corporate and Business Strategy.
Different Approaches to Strategy: Design versus Process.
The Different Roles of Strategy within the Firm.
The Role of Analysis in Strategy Formulation.
Summary.
Part II: Tools of Strategy Analysis:.
2. Goals, Values, and Performance:.
Introduction and Objectives.
Strategy as a Quest for Value.
Applying the Principles of Value Creation to Strategic Management.
Values, Mission, and Vision.
Summary.
3. Analyzing the Industry Environment:.
Introduction and Objectives.
From Environmental Analysis to Industry Analysis.
The Determinants of Industry Profit: Demand and Competition.
Analyzing Industry Attractiveness.
Applying Industry Analysis.
Defining Industries: What's the Relevant Market?.
Extending the Five Forces Framework.
The External Sources of Competitive Advantage: Identifying Key Success Factors.
Summary.
4. Intra-Industry Analysis:.
Introduction and Objectives.
The Contribution of Game Theory.
Competitor Analysis.
Segementation Analysis.
Strategic Groups.
Summary.
5. Analyzing Resources and Capabilities:.
Introduction and Objectives.
The Role of Resources and Capabilities in Strategy Formulation.
The Resources of the Firm.
Organizational Capabilities.
Appraising the Profit-Earning Potential of Resources and Capabilities.
Putting Resource and Capability Analysis to Work: A Practical Guide.
Developing Resources and Capabilities.
Summary.
Appendix: The Contribution of Knowledge and Management.
6. Organization Structure and Management Systems:.
Introduction and Objectives.
The Evolution of the Corporation.
The Principles of Organizational Design.
Hierarchy in Organizational Design.
Applying the Principles to Designing Organizations.
Alternative Structural Forms.
Management Systems for Coordination and Control.
Summary.
Part III: The Analysis of Competitive Advantage:.
7. The Nature and Sources of Competitive Advantage:.
Introduction and Objectives.
The Emergence of Competitive Advantage.
Sustaining Competitive Advantage.
Competitive Advantage in Different Market Settings.
Types of Competitive Advantage.
Summary.
8. Cost Advantage:.
Introduction and Objectives.
Economies of Experience.
The Sources of Cost Advantage.
Using the Value Chain to Analyze Costs.
Managing Cost Cutting.
Summary.
9. Differentiation Advantage:.
Introduction and Objectives.
The Nature of Differentiation and Differentiation Advantage.
Analyzing Differentiation: the Demand Side.
Analyzing Differentiation: the Supply Side.
Bringing it all Together: The Value Chain in Differentiation Analysis.
Summary.
Part IV: Business Strategies in Different Industry Contexts:.
10. Industry Evolution:.
Introduction and Objectives.
The Industry Life Cycle.
Structure, Competition, and Success Factors Over the Life Cycle.
Adapting to Change and Shaping the Future.
Summary.
Appendix: Other Approaches to Industry Classification.
11. Technology-Based Industries and the Management of Innovation:.
Introduction and Objectives.
Competitive Advantage in Technology-Intensive Industries.
Strategies to Exploit Innovation: How and When to Enter.
Competing for Standards.
Implementing Technology Strategies: Creating the Conditions for Innovation.
Summary.
12. Competitive Advantage in Mature Industries:.
Introduction and Objectives.
Key Success Factors in Mature Environments.
Strategy Implementation in Mature Industries: Structure, Systems, and Style.
Strategies for Declining Industries.
Summary.
Part V: Corporate Strategy:.
13. Vertical Integration and the Scope of the Firm:.
Introduction and Objectives.
Transaction Costs and the Scope of the Firm.
The Costs and Benefits of Vertical Integration.
Designing Vertical Relationships.
Summary.
14. Global Strategies and the Multinational Corporation:.
Introduction and Objectives.
Implications of International Competition for Industry Analysis.
Analyzing Competitive Advantage in an International Context.
Applying the Framework: International Location of Production.
Applying the Framework: Foreign Entry Strategies.
Multinational Strategies: Globalization versus National Differentiation.
Strategy and Organization Within the Multinational Corporation.
Summary.
15. Diversification Strategy:.
Introduction and Objectives.
Trends in Diversification Over Time.
Motives for Diversification.
Competitive Advantage from Diversification.
Diversification and Performance.
Summary.
16. Managing the Multibusiness Corporation:.
Introduction and Objectives.
The Structure of the Multibusiness Company.
The Role of Corporate Management.
Managing the Corporate Portfolio.
Managing Individual Businesses.
Managing Internal Linkages.
Recent Trends in the Management of Multibusiness Corporations.
Summary.
17. Current Trends in Strategic Management:.
Introduction.
A New economy?.
New Directions in Strategic Thinking.
Redesigning the Organization.
New Modes of Leadership.
Summary.
Index