Synopses & Reviews
Synopsis
List of Tales List of Figures Foreword; J.L.Stanton Preface Acknowledgements About the Author Darwinism in Business Understanding Market Competition Competitive Advantage: Analysis and Strategy Competition Matrix Competition versus Cooperation Forecasting and Fudge Factors Modelling Decision Making Customer-Centric Business Management Challenges Ahead
Synopsis
Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.