Synopses & Reviews
Doing Business in India analyzes the evolution of India as a major global economic player and what it takes to succeed in the Indian business environment. Kumar and Sethi describe the Indian political, socio-cultural, and economic environment, exposing the constraints and opportunities that the environment poses for the foreign investor. They also reveal the strategies of success for the foreign investor in India. Examples of both successful as well as unsuccessful attempts to penetrate the Indian market are provided.
Review
"Managers of multinational companies easily recognize the paradox of doing business in India: it is both an enormous opportunity and a formidable challenge. Doing Business in India first demystifies the country for Western managers. By describing the underpinnings that animate the behavior of Indian businessmen, bureaucrats, politicians, and managers, it imparts much needed understanding of the country. The book then lays out sensible ways by which Western managers could build their business efforts on such solid understanding. This book completely fulfills its promise of helping managers do business in India." - Srinivasa Rangan, Professor of Strategy and International Business, Babson College, Massachusetts and Co-author of the best selling book Strategic Alliances: An Entrepreneurial Approach to Globalization "Doing Business in India: A Guide for Western Managers is a timely and welcome door-opener to India which is rapidly evolving as a major global actor. I find the focus on software industry well motivated, and I am proud to see Wartsila´s success as a case study." - Paula Lehtomäki, Minister for Foreign Trade and Development of Finland
"Having been working with Indians and Indian companies and Government agencies for some years it was with great expectations I started reading this book. I found the book very interesting, to the point and of great value. In my mind it is more than a guide as it gives some of the fundamental historical and cultural background necessary for a westerner to understand how and what makes Indian businessmen tick. I am convinced the book will be a must for Western Managers wanting to explore business opportunities in India" - Theis S. Ulriksen, Commercial Counsellor, Royal Norwegian Embassy (ret.), Director Innovation Norway (ret.) "Very insightful, a real insider's account of how to manage people, government, institutions, and risk in India, with sensitivity to the cultural context in which Indian business works. The introductory chapters that provide a historical context as well are unique. The case studies, which contain up-to-date material, provide frameworks for multinational businessmen to create their own reference points." - Rafiq Dossani, Senior Research Scholar, Stanford University
Review
"Managers of multinational companies easily recognize the paradox of doing business in India: it is both an enormous opportunity and a formidable challenge.
Doing Business in India first demystifies the country for Western managers. By describing the underpinnings that animate the behavior of Indian businessmen, bureaucrats, politicians, and managers, it imparts much needed understanding of the country. The book then lays out sensible ways by which Western managers could build their business efforts on such solid understanding. This book completely fulfills its promise of helping managers do business in India."
- Srinivasa Rangan, Professor of Strategy and International Business, Babson College, Massachusetts and Co-author of the best selling book Strategic Alliances: An Entrepreneurial Approach to Globalization
"Doing Business in India. A Guide for Western Managers is a timely and welcome door-opener to India which is rapidly evolving as a major global actor. I find the focus on software industry well motivated, and I am proud to see Wartsila´s success as a case study."
- Paula Lehtomäki, Minister for Foreign Trade and Development of Finland
"Having been working with Indians and Indian companies and Government agencies for some years it was with great expectations I started reading this book. I found the book very interesting, to the point and of great value. In my mind it is more than a guide as it gives some of the fundamental historical and cultural background necessary for a westerner to understand how and what makes Indian businessmen tick. I am convinced the book will be a must for Western Managers wanting to explore business opportunities in India"
- Theis S. Ulriksen, Commercial Counsellor, Royal Norwegian Embassy (ret.), Director Innovation Norway (ret.)
"Very insightful, a real insider's account of how to manage people, government, institutions, and risk in India, with sensitivity to the cultural context in which Indian business works. The introductory chapters that provide a historical context as well are unique. The case studies, which contain up-to-date material, provide frameworks for multinational businessmen to create their own reference points."
- Rafiq Dossani, Senior Research Scholar, Stanford University
Review
"Managers of multinational companies easily recognize the paradox of doing business in India: it is both an enormous opportunity and a formidable challenge.
Doing Business in India first demystifies the country for Western managers. By describing the underpinnings that animate the behavior of Indian businessmen, bureaucrats, politicians, and managers, it imparts much needed understanding of the country. The book then lays out sensible ways by which Western managers could build their business efforts on such solid understanding. This book completely fulfills its promise of helping managers do business in India."
--Srinivasa Rangan, Professor of Strategy and International Business, Babson College, Massachusetts and Co-author of the best selling book Strategic Alliances: An Entrepreneurial Approach to Globalization
"Doing Business in India. A Guide for Western Managers is a timely and welcome door-opener to India which is rapidly evolving as a major global actor. I find the focus on software industry well motivated, and I am proud to see Wartsila´s success as a case study."
--Paula Lehtomäki, Minister for Foreign Trade and Development of Finland
"Having been working with Indians and Indian companies and Government agencies for some years it was with great expectations I started reading this book. I found the book very interesting, to the point and of great value. In my mind it is more than a guide as it gives some of the fundamental historical and cultural background necessary for a westerner to understand how and what makes Indian businessmen tick. I am convinced the book will be a must for Western Managers wanting to explore business opportunities in India"
--Theis S. Ulriksen, Commercial Counsellor, Royal Norwegian Embassy (ret.), Director Innovation Norway (ret.)
“Very insightful, a real insider's account of how to manage people, government, institutions, and risk in India, with sensitivity to the cultural context in which Indian business works. The introductory chapters that provide a historical context as well are unique. The case studies, which contain up-to-date material, provide frameworks for multinational businessmen to create their own reference points.”
--Rafiq Dossani, Senior Research Scholar, Stanford University
Synopsis
This book analyzes the evolution of India as a major global economic player and what it takes to succeed in the Indian business environment. Kumar and Sethi describe the Indian political, socio-cultural, and economic environment, exposing the constraints and opportunities that the environment poses for the foreign investor. They also reveal the strategies of success for the foreign investor in India. Examples of both successful as well as unsuccessful attempts to penetrate the Indian market are provided.
Synopsis
This book analyzes the evolution of India as a major global economic player and what it takes to succeed in the Indian business environment. Kumar and Sethi describe the Indian political, socio-cultural, and economic environment, exposing the constraints and opportunities that the environment poses for the foreign investor. They also reveal the strategies of success for the foreign investor in India. Examples of both successful as well as unsuccessful attempts to penetrate the Indian market are provided.
Synopsis
Doing Business in India analyzes the evolution of India as a major global economic player and what it takes to succeed in the Indian business environment. Kumar and Sethi describe the Indian political, socio-cultural, and economic environment, exposing the constraints and opportunities that the environment poses for the foreign investor. They also reveal the strategies of success for the foreign investor in India. Examples of both successful as well as unsuccessful attempts to penetrate the Indian market are provided.
About the Author
Rajesh Kumar is an associate professor of International Business Strategy at the University of Nottingham. His expertise lies in International Management, Managing Strategic Partnerships, and Cross Cultural Negotiations. He has written extensively on India and is the author of International Negotiations in China and India: A comparison of the emerging giants (Macmillan, 2011).Anand Sethi is an independent consultant based in Delhi who has extensive experience in assisting foreign companies establish operations in India. He is currently an advisor to Finnfund, where he works closely with Finnish companies seeking to enter the Indian market. His exposure to both the Indian ground reality and Western business practices has been invaluable for foreign companies seeking to enter India.
Table of Contents
India: A Commercial History Perspective
The Rise of India
A Brief History of the Indian Software Industry
Cultural Portrait
Understanding India
Strategizing Success in India
Communicating with Indians
Managing Relationships with the Indian Government
Negotiating and Resolving Conflicts in India