Synopses & Reviews
Consistently praised in earlier editions as the best volume on classic elements of web site design, Web Style Guide, now in its Third Edition, continues its tradition of emphasis on fundamentals. Focusing on the needs of web site designers in corporations, government, nonprofit organizations, and academic institutions, the book explains established design principles and how they apply in web design projects in which information design, interface design, and efficient search and navigation are of primary concern.
New in this edition:
a full chapter devoted to Universal Usability
guidelines and techniques for creating universally usable designs
a full chapter on Information Architecture and how best to promote its robust development
information on Search Engine Optimization and the designs that improve it
techniques for using Cascading Style Sheets for layouts and typographic design
185 illustrations, all in full color
Review
"This guide provides a handy, beautifully illustrated, single reference to the many marine organisms most likely to be encountered in North Atlantic waters, and it should be particularly useful for anyone making offshore whale watching excursions."Wayne R. Petersen, Swarovski Birding Community
-- Wayne R. Petersen
Review
"The
Field Guide to North Atlantic Wildlife, with its broad approach, clear illustrations and crisp descriptions, serves as a powerful reminder of what is at stake in our offshore environment."Gerard N. Burrow, M.D., Mystic Aquarium & Institute for Exploration
"Proctor and Lynch have produced a pelagic masterpiece, describing North Atlantic wildlife from algae to whales. The field guide is beautifully illustrated and marvelously clear."Gerard N. Burrow, M.D., Mystic Aquarium & Institute for Exploration
-- Gerard N. Burrow
Review
'\"The depth and detail found in this guide is equaled only by the richness of the environment that is its focus. Dont leave shore without it.\"Pete Dunne, Vice President for Natural History Information, New Jersey Audubon Society
-- Pete Dunne'
Review
'\"
A Field Guide to North Atlantic Wildlife a great summary bookit is attractive, easily accessed, and should quickly open the publics eyes to the wonders of our amazing world.\"Tom Bergh, Maine Island Kayak Company
-- Tom Bergh'
Review
'\"Just as many writers reserve a space on their book shelves for the thin but essential work of William Strunk and E.B. White, a similar space should be hallowed out for
The Web Style Guide.\"John Mello,
HR Today -- Martha Easton - Speculum--A Journal of Medieval Studies'
Review
'\"[Lynch and Horton] concentrate on the application of fundamental design principles that create a useful, educational, Web experience.\"Sam McMillan,
Communication Arts -- John Mello - HR Today'
Review
'\"Lynch and Horton offer an informative book for Web designers who want to go beyond HTML to consider specific information architecture issues. The discussion on the use of tables for creating editorial layouts is particularly well written and important.\"
Choice -- Sam McMillan - Communication Arts'
Review
'\"This is one of the best design books that Ive seen, catering specifically to information-oriented sites. . . . The Web would be an easier world to navigate if all Web designers read this book.\"Deborah Lynne Wiley,
Online -- Choice'
Review
'“[A]n excellent, practical handbook. . . . [T]he book can be unreservedly recommended.”Tom Wilson,
Information Research -- Deborah Lynne Wiley - Online'
Review
'\". . . It condenses common sense about what Web masters should think about before writing their first HTML tag. . . . [Lynch and Hortons] concision and practicality seem sturdy enough to keep abreast of the Webs velocity of change.\"Gilbert Taylor, Booklist -- Tom Wilson - Information Research'
Review
'\". . . covers all the basic elements of creating a Web site. . . . Authoritative factoids are sprinkled throughout . . . [and] serve to ground the book in logic while elevating it above some of the brightly colored hyperactive Web design manuals out there. . . . \"J. D. Biersdorfer, New York Times Circuits Section -- Gilbert Taylor - Booklist'
Review
'\". . . a non-geeky Web-design primera rule-of-thumb guide that calmly introduces you to the issues involved in developing a Web site. . . . what you need to know about Web-site design in plain language, with understandable examples. . . . this . . . book is a gem.\"Mary Creswell, Presentations -- J. D. Biersdorfer - New York Times Circuits Section'
Review
'“[A] highly readable guide to Web layout. The book overflows with innumerable examples and basic design tenets . . . beneficial for either newbie or trained expert alike. . . . [A] book to be read and studied by anyone looking to design a Web site.”Stuart J. Brown, Student Affairs On-Line -- Mary Creswell - Presentations'
Review
'“The book has practical relevance for those of us who write and edit Web content. . . . a cohesive overview of the challenges and constraints that Web designers face and an insiders knowledge of the architecture that makes Web pages go. . . .”Stephanie Deming, Science Editor -- Stuart J. Brown - Student Affairs On-Line'
Review
'\". . . There are many books available on . . . Web design, but few cover so much in such a concise and well-written fashion. . . . Web design is . . . an adventure to an unknown and wild land. Take this book along with you as a guide.\"Greg Kearsley, Education Technology -- Stephanie Deming - Science Editor'
Review
"[A] field guide that will be a treat for anyone interested in the ecology of the Gulf of Mexico and the southeast coast. . . . for a handy reference to keep in one's boat, backpack, or beach tote while exploring, this guide is essential."and#8212;K.A. Reycraft, Choice
Review
and#160;Winner of the 2012 National Outdoor Book Award in the Nature Guidebook category
Review
Runner-up in the Photography/Art category at the 2013 Great Southeast Book Festival. 2012 National Outdoor Book Award in the Nature Guidebook category - National Outdoor Book Foundation
Synopsis
A spectacular field guide to the many fascinating creatures of the ocean world algon the norhteaster coast of the United States and the Maritime Provinces of Canada.
Synopsis
A uniquely comprehensive and beautiful guide to more than 600 species of fauna and flora along the coasts of the southeastern United States and the Gulf of Mexico
This superb book, with its unique focus on the entire marine coastal environment, is the most comprehensive and up-to-date field guide available on the southeastern Atlantic Coast and the Gulf Coast. Not just for beachgoers, the book is essential for birders, whale watchers, fishers, boaters, scuba divers and snorkelers, and shoreline visitors.
Features of the guide:
- Entries on 619 coastal and ocean species
- More than 1,100 color illustrations
- 450 up-to-date range maps
- Overviews of key ecological communities, including mangroves, salt marshes, beaches, sand dunes, and coral reefs
- Special attention to threatened and endangered species
- Discussions of environmental issues, including such catastrophic events as Hurricane Katrina and the Deepwater Horizon blowout
- Glossary
- Excellent organizational aids for locating information quickly
Synopsis
'This spectacular field guide belongs in the pocket of anyone who ventures offshore in the North Atlantic region, from Cape Hatteras to the Gulf of St. Lawrence. It encompasses more than two hundred species of wildlife, including mammals, birds, turtles, fish, sharks, rays, invertebrates, and even seaweeds, along with range maps, stunning full-color illustrations, and special help with identifying similar species.
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Synopsis
This beautifully illustrated guide covers an unprecedented range of species that may be sighted along the coastline or offshore by the whale watcher, bird watcher, fisher, boating enthusiast, or natural history buff. Designed in a handy pocket size, the book provides concise information for identifying the invertebrates, mammals, birds, turtles, fish, sharks and rays, and even floating seaweeds and common algae that live along the Atlantic coast and offshore from North Carolina to the Canadian provinces of Nova Scotia, New Brunswick, and Prince Edward Island.
With range maps and text on pages directly opposite the full-color illustrations, the book makes identification of more than two hundred species of offshore wildlife quick and easy. Special features include full-page spreads to compare similar species of seabirds, and inserts to help identify whales by their blowhole patterns, diving, and other behaviors.
Those with an interest in ocean life know that surprises often appear dangling at the end of a fishing line, floating beside the boat, washed up on the shore, or flying overhead. This is the ultimate guide for those who are curious about such creatures and the marine environment in which they dwell.
Synopsis
A uniquely comprehensive and beautiful guide to more than 600 species of fauna and flora along the coasts of the southeastern United States and the Gulf of Mexico
Synopsis
This superb book, with its unique focus on the entire marine coastal environment, is the most comprehensive and up-to-date field guide available on the southeastern Atlantic Coast and the Gulf Coast. Not just for beachgoers, the book is essential for birders, whale watchers, fishers, boaters, scuba divers and snorkelers, and shoreline visitors.
Features of the guide:
- Entries on 619 coastal and ocean species
- More than 1,100 color illustrations
- 450 up-to-date range maps
- Overviews of key ecological communities, including mangroves, salt marshes, beaches, sand dunes, and coral reefs
- Special attention to threatened and endangered species
- Discussions of environmental issues, including such catastrophic events as Hurricane Katrina and the Deepwater Horizon blowout
- Glossary
- Excellent organizational aids for locating information quickly
About the Author
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Noble S. Proctor is professor emeritus of biology, Southern Connecticut State University, and an internationally known leader of natural history and ecology expeditions. He has studied marine life on all the oceans of the world.
Patrick J. Lynch is director of media services, Information Technology Services-Medicine, Yale University School of Medicine. He has received many awards for his medical illustrations and multimedia projects in medicine and the biological sciences. The authors previous book,
Manual of Ornithology, is available from Yale University Press.
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