Synopses & Reviews
Synopsis
Global is the new agile. The business world has changed, and to stay ahead, companies have to think, operate, and scale differently. Companies need to adopt a new mindset and build distributed teams with a unique set of skills to succeed in new markets. A revision to the agile methodology is necessary to better balance the need to localize with the complexity that localization and managing a global footprint creates.
To date, business leaders have had to learn how to scale globally the hard way, through trial, error, and failure, since no guidebook existed to light the way . . . until now.
Enter Global Class.
Global Class is the playbook that teaches professionals with global aspirations how to develop the mindset, culture, and strategies to successfully build global businesses. Through case studies and insights from over 200 of the world's fastest growing companies, McDaniel and Wehage illuminate what the new class of successful global businesses ("Global Class Companies") do to succeed, who are part of their high performing teams and how they do it. From market entry to global growth, Global Class introduces a comprehensive toolkit of practical frameworks that provide a blueprint for how to build and manage a company at global scale.
No matter whether you are considering entering your first international market, have a mature global presence, or are looking to build a career in international business, Global Class is the essential playbook for reaching global scale for businesses of all sizes and stages.
Synopsis
Wall Street Journal Bestseller The playbook for a new era of global business.
The business world has changed, and to stay ahead, companies must think, operate, and scale differently. Companies need to adopt a new mindset and build distributed teams with a unique set of skills to succeed in global markets. A new strategic approach and revision of the agile methodology are necessary to better balance the need to localize with the complexity that localization creates.
To date, business leaders have had to learn how to scale globally the hard way--through trial, error, and failure--since no guidebook existed to light the way . . . until now.
Enter Global Class the playbook that teaches you how to build teams, manage a diverse international footprint, and balance cultural differences to scale globally by focusing locally. Through case studies and insights from more than 250 of the world's fastest-growing companies, Aaron McDaniel and Klaus Wehage illuminate what this new class of businesses ("Global Class Companies") do to succeed, who are the catalysts of their growth, and how they do it. From market entry to international growth, Global Class introduces a comprehensive tool kit of practical frameworks that provide a blueprint for how to build and manage a global business.
Whether your company is just starting its growth journey, already has an established international footprint, or you are a globally minded professional looking to build an international career, Global Class is the essential playbook for reaching global scale for businesses of all sizes and stages.