Synopses & Reviews
First book to combine financial results with proprietary benchmarking data and depth interviews with experienced knowledge practitioners. The resulting framework provides an inside- and outside-the-firm view of the risks and opportunities found in knowledge management and competitive intelligence.
Synopsis
A historical survey of the Iraqi media from its beginning up to the present day, focusing on the post2003 media scene and the political and societal divisions that occurred in Iraq after USled occupation. Investigates the nature of the media outlets and offers an analysis of the way Iraqi satellite channels covered the 2010 general elections.
About the Author
SCOTT ERICKSON is a professor in the Marketing/Law Department in the School of Business at Ithaca College, Ithaca, USA. He holds a PhD from Lehigh University and Masters degrees from Thunderbird and Southern Methodist University (SMU), USA. He served as Fulbright Visiting Chair at The Monieson Centre for the Study of Knowledge-Based Enterprise at Queen's School of Business, Kingston, Ontario, in 2010/2011.
HELEN ROTHBERG is a professor of Strategy in the School of Management at Marist College, Poughkeepsie, USA. She holds a PhD and MPhil from City University Graduate Center, and an MBA from Baruch College, the City University of New York. USA. She is on the faculty of the Fuld-Gilad-Herring Academy of Competitive Intelligence and principal of HNR Associates.
Table of Contents
List of Tables
List of Figures
Foreword; J.PrescottAcknowledgements
Setting the Stage
SPF Review: Our Journey
Preparing for Launch
SPF45: From the Top
SPF45: From the Inside
SPF30: From the Top
SPF30: From the Inside
SPF15: From the Top
SPF15: From the Inside
SPF5: From the Top
SPF5: From the Inside
Conclusions: More is Not Always Better, Better is Knowing What's More
References